2013 Porsche Boxster 2dr Roadster S on 2040-cars

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche 911 Turbos, and the new Lotus Emira | Autoblog Podcast #686

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. The two talk about their experiences in the 911 Turbo and Turbo S Cabriolet, then pivot to talking about the BMW M3 Competition on the Indiana Nurburgring. They follow that up by discussing driver assistance systems, given recent experience in the 2021 Cadillac Escalade with Super Cruise and Hyundai's Highway Drive Assist. After that, they get into some news, talking about the new Lotus Emira and Genesis G80 Sport. Finally, they wrap up with a rather interesting two-for-one "Spend my Money" edition where they help two listeners with different car buying conundrums. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #686 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving: 2021 Porsche 911 Turbo S Cabriolet 2021 Porsche 911 Turbo 2021 BMW M3 on Indiana Nurburgring 2021 Cadillac Escalade with Super Cruise Long-term Hyundai Palisade update News: Lotus Emira Genesis G80 Sport Spend My Money, Double Edition Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: Podcasts BMW Cadillac Genesis Hyundai Lotus Porsche Technology Convertible Coupe Crossover SUV Luxury Performance Sedan

Behold the glory of unobscured Porsche 911 Turbo bumpers

Porsche apparently sees absolutely no reason to hide the changes for the 911's upcoming refresh on any of the models. After releasing official photos of the standard version ahead of the debut, here are the Germans testing the revised 911 Turbo S at the Nurburgring with no camouflage at all. The exterior tweaks are tiny enough that maybe the company thinks no one would notice. The front bumper receives tiny adjustments, including the LED lights lengthened in the lower air intakes. The headlights are also slightly tweaked, and the taillights are the wider units from the rest of the updated range. The rear bumper receives some restyled vents at each corner, as well. The standard 911 is rumored to receive a new family of smaller displacement, turbocharged flat-six engines as soon as this year's Frankfurt Motor Show, and that leaves the Turbo in a weird place. Forced induction holds a special place in the model's lineup by denoting some of the most powerful versions. With that exclusivity possibly on the way out, Porsche might now have to find a way to keep the Turbo badge special. Related Video: