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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche 911 Reimagined by Singer First Drive [w/video]

"There's still a couple hundred rpm left," coaxes the voice from the passenger seat. Though I'm wailing down a mercilessly knotted up Southern California canyon road in someone else's half-million dollar coupe, my manic pace apparently isn't sufficient for the Singer Vehicle Design rep in the right seat. On one hand, my Irish co-pilot with more than a passing resemblance to Bruce Willis is playfully ribbing me because I've been driving hard, but haven't yet hit the 4.0-liter engine's 7,200-rpm rev limiter. On the other hand, if you've never heard of an Irish bloke who doesn't drink because he's got control issues – well, now you have, because the dude's stocky paws are white knuckling the car's rain gutter like his life depends on it. Within my microcosm of itinerant auto writing some days are odder than others; this particular Monday is beginning to look like one of the weirder ones. Rolling, In My Four-Point-Oh The car in question, according to a release I've signed prior to the drive, is a "Porsche 911," a "Porsche," or a "911," but certainly not a "Singer Porsche," a "Singer 911," or any number of variants thereafter. Sigh. I suppose "Porsche 911 reimagined by Singer Vehicle Design" will suffice? Oh, legal department. Nomenclature aside, what started life as a 1990 Porsche 911 has been dismantled and rebodied with a carbon fiber skin that makes it more closely resemble a small-bumpered, wide-hipped 1960s-era 911 than it does its melted bumper donor car. According to company founder (and former Catherine Wheel vocalist) Rob Dickinson, the decision to source a 964-series 911 was based on its delicate foothold between the model's combination of heritage and drivability. "I think the 964 is in the sweet spot of having one foot in old school 911 thinking with the [semi-trailing] rear suspension, which honors every earlier 911, while having a front end which is very much of the modern era and allows the car not to feel like an antique," he tells Autoblog. The specimen I'm driving is the latest evolution of Singer's vision of the reinterpreted 911, distinguished by a 4.0-liter powerplant that's been heavily modified by Ed Pink Racing (and, in Singer tradition, the serial number matches the donor car's chassis). The Van Nuys, California-based firm knows a thing or two about high-strung Porsche mills: the tuner has a long history of rebuilding such mechanical exotica such as 917, 935, and 962 race engines.

Dodge Viper and Jaguar XK revival | Autoblog Podcast #543

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Green Editor John Beltz Snyder and Consumer Editor Jeremy Korzeniewski. We talk the possible rebirth of the Dodge Viper and Jaguar XK, as well as the recent goings-on at Tesla. Then we share some of our experiences driving in Europe. We also discuss the cars we've been driving, and help spend another listener's hard-earned dough in this week's "Spend My Money" segment. Autoblog Podcast #543 Your browser does not support the audio element. Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Dodge Viper and Jaguar XK to make a return? Tesla Model 3 braking issues and Elon Musk vs. media Driving in Europe Cars we've been driving: Porsche Panamera Turbo S E-Hybrid Sport Turismo, Infiniti QX50, Range Rover Velar Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Auto News Green Podcasts Dodge Infiniti Jaguar Land Rover Porsche Tesla Car Buying Used Car Buying Driving Safety Performance jaguar xk infiniti qx50