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Porsche Classic launching branded motor oil for air-cooled boxer engines

It's hard not to love the look of a classic Porsche. Whether it's the upside-down bathtub styling of the 356 or the gradual evolution of the 911, there is a little beauty in all of them. However, the older they get, the more that needs repaired to keep them on the road. Porsche Classic is helping out, though, by introducing its own brand of motor oil for the demands of the company's vintage, air-cooled engines.
Developed at the Porsche Development Centre in Weissach, Germany, Porsche Classic Motoroil comes in two weights - 20W-50 for the 356, 914 and 911 models up to the 2.7-liter G-Model and 10W-60 for 3.0-liters-and-up engines through the 993-chassis 911. The company claims that the air-cooled engines have different heat demands than traditional, water-cooled units, and this oil is made to meet those requirements.
According to Porsche, modern, synthetic oils are sometimes too effective when it comes to old engines. They are fantastic at sopping up debris, but those deposits are often holding archaic seals together. Suddenly removing them can cause leaks. The new oil is specifically designed to work with the old-fashioned materials found in its classics. The company also knows that most owners aren't driving their vintage cars everyday. So this formulation is more alkaline that normal to neutralize acids that they build up and corrode components.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Chris Harris pits Aston GT12 vs 911 GT3 RS vs McLaren 650S

The Geneva Motor Show is never lacking in exciting performance machinery. And this year was no exception. Our eyes, like those of Chris Harris, were drawn by two hardcore, track-focused versions of existing sports cars. Both wore the name GT3, and now Harris has brought them together for a supercar shootout. And he's thrown one more in for good measure. Those natural rivals are the Aston Martin Vantage GT12 and Porsche 911 GT3 RS, the latter manufacturer having pressed the former to drop the GT3 name to which it claims exclusive domain. There's a great deal that separates them, of course: one's got a V12 up front, the other a flat-six way in the back. But what binds them together is a common approach of taking an existing model, stripping it down, and tightening everything up to make it more of a weapon than a grand tourer. What that means in the Aston's case is a rather high price tag, much higher than that of the Porsche. But scarce demand and speculation on the open market have left British customers, at least, paying as much for the GT3 RS as for the limited-edition Aston. And that takes both into proper supercar territory. So to show what else that kind of money can get you, Monkey has brought along a McLaren. Not the similarly track-focused 675LT, but the standard 650S... Spider, no less, and with worn hard rubber. So which one performs best on the road? Which clocks the fastest lap time on the track? And which gets Harris' vote? You'll have to watch the video for yourself to find out, but it's well worth the 25 minutes of your lunch break. News Source: Chris Harris on Cars via YouTube Aston Martin McLaren Porsche Videos porsche 911 gt3 chris harris mclaren 650s