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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche recommits to Le Mans through 2018

Porsche is back at the forefront of sports endurance racing, and it has no intention of leaving anytime soon. The German automaker announced that it will stay in the LMP1 class of both the 24 Hours of Le Mans and the FIA World Endurance Championship through the end of 2018. So its rivals can look forward to a good three more years of heated competition at least. After winning at Le Mans a record 16 times, Porsche dropped out of competition for top honors in 1998. It returned to the front of the grid last year with the 919 Hybrid, winning the 6 Hours of Sao Paulo at the end of its debut season. Its greater victory, however, came earlier this summer when the revised version took a dominant 1-2 finish in the famous French endurance race. That put the team from Weissach in the lead for the World Endurance Championship, which it (spoiler alert!) further extended this weekend with another 1-2 finish in the inaugural 6 Hours of Nurburgring. "Motorsport is an important part of Porsche's brand identity – but not an end in itself. Racing has got to help the technology of future road going sports cars," said Porsche chief Matthias Muller in the statement below. "It was the revolutionary efficiency regulations that convinced us to return to top-level motorsport for the 2014 season. That we have managed to take the crown jewels of endurance racing in only our second year, with a one-two result in Le Mans in 2015 with our highly innovative and complex 919, is an outstanding testimony to the people in the Weissach research and development centre. The competition bears fruits and we see further potential for future synergy between the racing and road car programmes. This is why we have extended the programme." FIA World Endurance Championship (WEC) and 24-Hours of Le Mans Porsche confirms LMP1 programme up to end of 2018 Stuttgart. Porsche continues racing into the future with the 919 Hybrid: The board of Porsche AG has decided to extend the Le Mans prototype programme until the end of the 2018 season. With its ground-breaking concept – a downsizing turbo engine and powerful energy recovery systems, combined with an extreme lightweight design – the racing car with a performance of around 1,000 hp serves as a research laboratory for future sports car technology. Matthias Muller, Chairman of the Executive Board of Porsche AG, said: "Motorsport is an important part of Porsche's brand identity – but not an end in itself.

Here's the stunning Porsche Vision GT car we can't have

By now you've seen plenty of the Vision Gran Turismo cars featured in Gran Turismo 6. These are radical designs from real car designers at major automakers – some exist purely digitally for gameplay, while others have been rendered as show cars as well. Participating companies range from Hyundai to Aston Martin, but one notable exception is Porsche. All of Porsche's cars have been absent from Gran Turismo ever since the first game due to licensing issues, some of which have also plagued other game developers. However, a small, independent team of designers decided that wouldn't stop them from coming up with their own concept of a Porsche concept for the game. The team consisted of six people from around the globe – five automotive designers and one expert photo retoucher. They say their inspiration was the 1969 Porsche 908 LH race car, and this 908-04 certainly shares the classic racer's lengthy tail. The design also borrows from some current Porsche designs, including the 918 Spyder, the 919 Hybrid racecar, and the Mission E electric concept that has been greenlit for production. Creating a raw, visceral, simple machine seems to be the goal of their design, as they say it is "a purely manual car" and that they want it to "give you goose bumps just by imagining yourself driving it." It's not meant to be a fantastical concept either, as the designers state they aimed to make it so someone could realistically fit inside and drive. Which is more than can be said for the laser-propelled Chevrolet Chaparral 2X Vision Gran Turismo. We'll only be able to imagine ourselves driving it, though, as this is not an official concept from Porsche. And even if it was, it's highly unlikely Polyphony Digital would go through the necessary hoops to get Porsche in the game. Instead, we can just drool. To see more of this stylish hypothetical Porsche and read more of the backstory, check out the designers' website at www.porschevisiongt.com. Related Video: Featured Gallery Porsche 908-04 Concept View 11 Photos Image Credit: PorscheVisionGT.com Auto News Porsche Gran Turismo polyphony digital vision gran turismo race car