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Seinfeld's Porsches and VWs command $22 million at auction

Jerry Seinfeld sold off parts of his private collection last weekend at the Gooding & Company auction at Amelia Island, and the comedian's prized possessions garnered an impressive $22 million. Seinfeld is a passionate collector of Porsches, and the top lot which Gooding moved from his collection was a 1955 Porsche 550 Spyder, which sold for $5.35 million – right in the middle of its estimated range. Others inline with their pre-sale estimates included a 1990 962C racer ($1.65 million), a '94 964 Flatnose Turbo ($1 million), a '66 911 ($275,000), and a '64 VW Camper ($99,000). A few lots exceeded expectations, notably a '74 911 Carrera IROC RSR that went for $2.3 million (over an estimate of $1.2-1.5 million), as did a pair of 911 Speedsters from 1989 and 2011 and a 356 Speedster from '57. Jerry's 1960 Volkswagen set a new record for Beetles sold at auction when it went for a top bid of $121,000, well exceeding its estimated $45,000 value. The '73 Porsche 917/30 Can-Am Spyder, however, sold for $3 million – which might seem like a lot of money until you realize that it was estimated to fetch upwards of $5 million. A '59 718 RSK went for only $2.86 million when it was valued at $4 million. A pair of 356s sold for $825,000 (instead of $1.25 million) and $1.5 million (instead of $2.25 million). A 993 Cup and a '58 Jadgwagen fell below expectations as well. Altogether, CNBC notes that the $22 million brought in by the collection fell well below the $28-32 million it was anticipated to raise. Far be it from us to count someone else's money, but something tells us Seinfeld won't be hurting too much after the sale. This is the guy, after all, who turned down an offer from NBC that would have netted him $5 million per episode for another 22-episode season of the eponymous show that made him famous. Related Video: Gooding & Company Sets Amelia Island Record for Single Lot and Celebrates More Than $60 Million in Sales from its 2016 Amelia Island Auction 1961 Ferrari 250 GT SWB California Spider Fetches $17,160,000, a Gooding & Company Record Selections from The Jerry Seinfeld Collection Total More Than $22.2 Million AMELIA ISLAND, Fla. (March 13, 2016) – Gooding & Company, the auction house acclaimed for selling the world's most significant and valuable collector cars with the tradition of presenting some of the greatest collections to ever come to market, realized $60,162,150 in a single day at the company's 2016 Amelia Island Auction.

Steve McQueen's last Porsche headed for auction

Most people might be happy ordering a new car off a lot, but Steve McQueen was most definitely not "most people." The Hollywood icon was known to custom-order his cars. What you see here is the last car McQueen would ever order, and now it's going up for auction. This is a 1976 Porsche 911 Turbo Carrera (known to aficionados as the 930) that the actor had done up in Slate Gray, with sunroof, dual mirrors, a limited-slip differential, black sports seats, and a switch on the dashboard to kill the taillights in case he was being pursued at night. Chassis number 9306800408 is powered by a 3.0-liter flat six that's turbocharged but (in a rare early configuration) not intercooled. The air-cooled engine features Bosch K-Jetronic fuel injection and drives 234 horsepower through a four-speed to the rear wheels. McQueen ordered the 930 new from Bob Smith Porsche in Hollywood. He died a few years later, never having special-ordered another new car – making this the last of its kind. "This car is rich in history," said his son Chad McQueen. "This is the last of the McQueen cars, really. That's known. That's real." And it can be yours, if you place the right bid. Mecum Auctions has it on consignment for its upcoming event during Monterey Car Week, with a portion of the proceeds to benefit Boys Republic – McQueen's own alma mater. STEVE MCQUEEN'S LAST SPECIAL-ORDER PORSCHE TO BE OFFERED AT MECUM MONTEREY 1976 Porsche Turbo 930 Personalized by The King of Cool to Cross the Block Aug. 15 WALWORTH, Wis. – July 14, 2015 – The very last car special-ordered by The King of Cool—the late mega movie star Steve McQueen—will be offered for sale at the Mecum Daytime Auction in Monterey this Aug. 13-15 at the Hyatt Regency Monterey Hotel and Spa – Del Monte Golf Course. A portion of the proceeds from the sale of the 1976 Porsche 930 Turbo Carrera will be donated to McQueen's alma mater, the reform school Boys Republic. "This car is rich in history," says McQueen's son Chad. "This is the last of the McQueen cars, really. That's known. That's real." McQueen's untimely death in 1980 at age 50 made this 1976 Porsche 930, chassis 9306800408, the very last of his special-order cars. His insatiable and notorious need for speed and his affinity for fine automobiles meant always having the best sets of wheels, and his Porsche 930 is no exception.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.