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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche 911 GT3 RS spec sheet leaked, promises 500 hp

Axis of Oversteer has three pages of what's purported to be the spec sheet for the Porsche 911 GT3 RS, and it's got a few bolded items noting key differences with the already spectacular 911 GT3. Prime among them is its output, pegged at exactly 500 horsepower and 339 pound-feet of torque, which looks at first blush to be a minor bump: just 25 hp and 14 lb-ft over the GT3, and the redline drops 200 rpm to 8,800 rpm. If the document is accurate, though, there will be a hefty dose of weight loss to make the most of it. The bodyshell and doors are aluminum, carbon fiber reinforced plastic is used for those vented front fenders (the vanes are plastic), the front trunklid, the rear engine cover, and the rear wing, while the roof is made of magnesium and the side windows are polycarbonate. The bucket seats, door entry guards, and other interior trim pieces are also fashioned from CFRP, and it gets lightweight door panels with pull-loops. Elsewhere around the coupe, the body grows wider by 50 millimeters in front and 30 mm in back over a track that's 36 mm wider. There's a pit-lane speed limiter for track days, tinted taillights, an optional Clubsport package with a six-point seatbelt, and GT3 RS logos everywhere. It's looking more and more like this car was developed to define the word "epic." Featured Gallery Porsche 911 GT3 RS spec sheet Related Gallery 2016 Porsche 911 GT3 RS News Source: Axis of Oversteer Geneva Motor Show Porsche Coupe Performance 2015 Geneva Motor Show porsche 911 gt3

Porsche planning Cayman GT4, 700-hp Turbo S e-Hybrids

The old wisdom when it came to the Porsche lineup was that the Boxster and Cayman needed to be kept in line so as not to encroach on even the lower end of the 911 range. But with the latest versions of the compact roadster and coupe, that logic has gone out the window. Especially with the introduction of the latest GTS models (pictured above). But that's not the end of the story. According to Motor Trend, Porsche is working on an even more powerful version of the Cayman that could carry the GT4 badge, positioning itself along the same lines as the 911 GT3 and GT2 – only, you know, smaller. Although our sources at Porsche would, predictably, neither confirm nor deny the report, MT has it that power could come from either a turbo-four or a more powerful flat-six, mated to the beefed-up DCT from the latest 911 GT3. A similar version of the Boxster could bring back the RS Spyder designation. That's not all Porsche is said to have in store, though. Based on the engineering that went into the 918 Spyder, Porsche could roll out a new range-topping model for the 911, Panamera and maybe even the Cayenne, packing a version of the 918's PHEV powertrain. Slotting in above the existing Turbo S variants of each model line, the new flagship models could pack 700 horsepower or more and be designated e-Hybrid in similar fashion as the 918.