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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche undecided on new 911 GT2 [w/poll]

Fans of hardcore 911s had it pretty good with the last 997 generation. There was the GT3, GT3 RS, GT3 RS 4.0, GT2 and GT2 RS (pictured above). Each one was faster, more powerful and more expensive than the one below it, but what they all shared was what Porsche purists love most: rear engine, rear drive, a manual transmission and little else.
So far with the new 991, Porsche has only released a GT3 version. Sure, there have been other models, but they're all decidedly more luxurious and less performance-focused. And as impressive a machine as the new GT3 is, it has run the risk of alienating some of its most ardent fanatics with technological interference in the form of a seven-speed dual-clutch transmission and four-wheel steering. So what those purists have really been looking forward to is a more hardcore GT3 RS or new GT2. But those may not be coming so quickly.
Speaking with 911 project chief August Achleitner, Car and Driver reports that a new GT2 is anything but a foregone conclusion. The reasons may be partially political, but could be technical in nature as well: with 560 horsepower driving all four wheels, the new 911 Turbo S runs the 0-60 in less than three seconds. Give it more power but less traction, as Porsche has done with past GT2s, and you may not end up seeing an actual improvement in performance. A GT2 that's slower than the Turbo S would be difficult to explain.

Porsche returns to Forza with Horizon 2 expansion [w/video]

The bar for driving and racing game excellence has been raised to remarkable levels in recent years, and with titles making use of Xbox One and Playstation 4 hardware. But, if you're a fan of major franchises like Forza Motorsport and Gran Turismo, the most obvious-for-its-omission car brand has always been Porsche. Happily, that prohibition ends tomorrow, with an epic piece of DLC for Forza Horizon 2. That's right, Forza confirmed to Autoblog (after a series of rumors) that the $9.99 Porsche Expansion hits tomorrow. In fact, we even have an exclusive first look the full car list: 1970 Porsche 914/6 1982 Porsche 911 Turbo 3.3 1987 Porsche 959 1989 Porsche 944 Turbo 2003 Porsche Carrera GT 2012 Porsche 911 GT3 RS 4.0 (997) 2014 Porsche 911 Turbo S 2014 Porsche 918 Spyder 2015 Porsche Cayman GTS 2015 Porsche Macan Turbo Ten of Stuttgart's finest include historically significant monsters like the 959 and Carrera GT, as well as newcomers Cayman GTS and Macan Turbo. Along with the cars, the expansion pack brings 10 Bucket List events, 10 Rivals events, and 15 achievements in total (for you Forza completionists). We've already put in for a sick day. Porsche has been far more reticent than most OEMs to license its cars for video games, to date, and even this expansion required a deal with Electronic Arts to bring to pass. And, while our sources at Turn 10 Studios say that this Porsche pack will be the only such content for FH2, we can expect that the upcoming Forza Motorsport 6 will be packed with 911s, et al. We couldn't get the studio to discuss specifics about future models (your author is hankering hard for some 356 action), but reps did say that they'll aim for balance, "never losing sight of the type of varied interests and experiences that our players love." Scroll down to read the full press release, or have a browse through our gallery of images and video. We'll see you on the road. Forza Horizon 2 Porsche Expansion Porsche is coming to Forza Horizon 2! Arriving on June 9 exclusively in Forza Horizon 2 for Xbox One, the Forza Horizon 2 Porsche Expansion will bring ten amazing Porsche models for the first time to an Xbox One Forza game. With Porsche models like the 1989 944 Turbo, the 2003 Carrera GT, and the 2014 911 GT3 RS 4.0, the Porsche Expansion Pack will give fans the chance to explore southern Europe in some of the legendary German manufacturer's most beloved cars.