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Porsche celebrates Le Mans return with Martini edition 911

If we've said it once, we've said it a hundred times - but we'll gladly say it again: there are few racing liveries as iconic as Martini. And while those stripes have adorned countless Lancia and Ford rally cars, grand prix racers (like the latest Williams) and even speedboats, they remain inexorably tied to Porsche. Fortunately that point is not lost on Porsche itself, which has lately put them on its own 918 Spyder, race-spec 911 and all manner of merchandise. And this is the latest.
To celebrate its return to Le Mans this year, Porsche Exclusive is offering this special Martini Racing Edition. It's based on the 911 Carrera S, which means the more potent 3.8-liter flat six with 400 horsepower, but upgrades, as you might have guessed, with a whole mess of Martini Racing stripes and logos, along with the Aerokit Cup front and rear spoilers. The badges and stripes abound inside as well, where you'll also find such optional extras as the Porsche Communication Management system, Bose audio and black leather electric sport seats.
Porsche is offering the 911 Carrera S Martini Racing Edition in either white or black, but unfortunately not in our market - just in Europe, China and Latin America. Those who miss out will (in certain markets anyway) be able to order the decal set separately though. Feel free to read more in the press release below.

1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

Porsche 911 GT1 Evo up for grabs in Monaco valued at $3M

On paper, Porsche didn't do a flagship supercar in between the 959 and the Carrera GT. In reality, it did. Sort of. It was the strassenversion of the 911 GT1, a homologation special based on a spectacularly successful racing car. And RM Sotheby's has a standout example consigned for its upcoming sale in Monaco. What you're looking at is a 911 GT1 Evolution that served as the mid-point in the GT1's development, following the original and followed in turn by the GT1-98 that won the 24 Hours of Le Mans that year. One of just fourteen 911 GT1s held in public hands, chassis number GT1 993-117 won the Canadian GT Championship three years running, and is the only GT1 Evo that was ever registered for use on public roads. RM Sotheby's anticipates that it will fetch between $2.9 and $3.25 million when it crosses the auction block in May, marking the first time that this particular example has come up for auction. That would make it considerably more valuable than the GT1 Evo Gooding & Company sold at Amelia Island in 2012 for $1.26 million, according to Sports Car Market. Of course, the Porsche isn't the only notable item the auction house has lined up for the sale during the Grand Prix de Monaco Historique weekend. There's a pair of 1930s German convertibles – one Mercedes 540 K and one Horch 670 – valued at about the same level as the 911 GT1, a Tucker 48 (~$1.6m), and Niki Lauda's debut March 711 grand prix racer (~$550k). Those are some tempting sets of wheels, and we'll be watching to see how they fare two months from now.