1983 Porsche 944 Hunter Green Clean Rear Wheel Drive Manual Sunroof on 2040-cars

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Autoblog Minute: Porsche goes after Tesla

Volkswagen Group Night kicks off the 2015 Frankfurt Motor Show. Autoblog's Adam Morath reports on this edition of Autoblog Minute with commentary from Autoblog's Editor-in-Chief, Michael Austin. Show full video transcript text [00:00:00] Volkswagen Group Night kicks off the 2015 Frankfurt Motor Show. I'm Adam Morath and this is your Autoblog Minute. In keeping with tradition Volkswagen Group Night will take place before the first press day of the Frankfurt Motor Show. It's here that VW will unveil all the latest innovations for each of the brands in the group's extensive portfolio. For more we go to Autoblog's Mike Austin: [00:00:30] [Michael Austin Interview] Autoblog staff is on site in Germany [00:01:00] for comprehensive coverage of the events. To check out all of our short cut videos of Volkswagen Group Night head over to Autoblog dot com slash short dash cuts. For Autoblog, I'm Adam Morath. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.

What driving data is Android Auto collecting from us?

In-car solutions like Apple CarPlay and Android Auto make using your smartphone while driving increasingly easy, by replicating most of the gadget's functions on a vehicle's infotainment screen. In fact, they rank among the favorite automotive features available today by Autoblog editors. While there's certainly added convenience, Motor Trend claims Google is collecting a huge array of data during trips, as well. Although, that might not actually be the case. In a rundown of the upgrades for the newly refreshed Porsche 911, Motor Trend asserts that the iconic coupe doesn't have Android Auto because of alleged privacy concerns. Reportedly, Porsche elected to only include CarPlay because the Google tech collected info on a vehicle's speed and other data. The German company didn't want to share all of that vital info with another corporation. Google opposes the allegations, though. "We take privacy very seriously and do not collect the data the Motor Trend article claims such as throttle position, oil temp and coolant temp," the company said in a portion of a statement to TechCrunch. Android Auto does use a vehicle's GPS system for location info, and checks whether it's in Park or Drive to enable some features. Also, users must opt-in to sharing the first time that they connect their phone. There might be an explanation for this confusion, according to TechCrunch. Allegedly before Android Auto launched, Google did want more vehicle data, but the company eventually changed course. Porsche may have based its decision on this earlier version. This case just shines a light on the growing question of automotive privacy and Google's potential role. The government has been unhappy with how automakers have handled this responsibility, so far, though.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.