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Porsche production will stay in Germany, says sales chief

At Porsche's recent opening of its new North American headquarters in Atlanta, we had a chance to chat with Bernhard Maier, the brand's head of sales and marketing. In our interview Maier opens up about Porsche's global growth, relationship with other Volkswagen Group products, and some of Porsche's future video. Read on for more. Autoblog: You're on a smooth trajectory of increasing sales in the US. Do you think there's an ultimate cap for Porsche in terms of volume? Bernhard Maier: If you look at the last couple of years, we have really seen a rapid growth in US, as we have seen in many other countries as well. Put that in perspective with our strategy for 2018. When we released that in early 2011, we said there are opportunities to grow for the brand in a number of ways. We are growing by entering new markets where we are not yet in, by taking part in the overall development of individual mobility, and in going in new segments where we are not yet in or that we were not yet in, such as the B SUV segment. And the Macan is, I think, a through-and-through success story. Let's take the US. Out of 1,000 inhabitants compare that with 700 cars on the marketplace. If we go to China, there are only 70 cars out of 1,000 inhabitants. So this is a huge potential, which we still have for the entire automotive industry and, again, we are in China now for 14 years. We started off in 2001, selling 226 cars. Last year, we did more than 27,000 units. With the economic recovery of the United States, we saw a tremendous comeback of the entire economy and also for the car industry. We took advantage of that as well in handling new segments like the Macan and in bringing more varieties in our already existing cars, so it gave us the opportunity to grow in America as well. AB: In terms of the portfolio, and speaking of Macan, are there other segments that Porsche will be expanding? Are any segments off limits? BM: We do have the number of ideas I can tell you, but we are not decided on what level [and] we are not talking about them. Let's look at our current model line-up. I think it's the most interesting one we've ever had in the history of the company. We do have a lot of derivatives in the 911 model lineup, we do have some derivatives in the Boxster and Cayman segment. There are some new ideas, which, as I've mentioned already, have not been decided yet. AB: Right. Is there any potential that we'd see something from the group MQB platform?

Porsche announces four flavors of updated Cayenne [w/video]

The new Macan may be getting all the attention lately, but Porsche hasn't forgotten about its larger crossover – the one that put it on the map in 2002 and on the road to profitability, with over half a million sold so far. So to keep the Cayenne at the top of its game, Porsche has announced several key upgrades for the 2015 model. For starters, Porsche has updated the Cayenne's appearance with new front- and rear-end styling. The front bumper, fenders and hood are entirely new, with air fins flanking the nose to direct air into the intercoolers (each model now being artificially aspirated), and new bi-xenon headlamps and daytime running LEDs on every model but the Turbo, which goes all-LED. Around back there's also new taillights, tailgate handle, lower rear fascia and exhaust pipes. Meanwhile the interior has been upgraded with a 918-derived sport steering wheel and reformed rear seats with available ventilation. The bigger news is under the engine bay, where Porsche is offering four choices. The base model is gone as the range starts with the Cayenne Diesel, followed by the Cayenne S, the new Cayenne S E-Hybrid and the top-of-the-line Cayenne Turbo. The Diesel model carries over the same 3.0-liter turbo diesel with 240 horsepower. The Cayenne S however packs a 3.6-liter twin-turbo V6 that's similar to the one found in the Macan Turbo and packs the same 406 lb-ft of torque but more power at 420 hp, 20 more than either its little brother or the model it replaces to reach 62 mph in 5.2 seconds. The new Cayenne S E-Hybrid makes Porsche the world's only car manufacturer to offer three plug-in hybrid models. Porsche has also ported over the powertrain from the Panamera S E-Hybrid to make what Porsche refers to as "the first plug-in hybrid in the premium SUV segment" and, along with the 918 Spyder, make it (almost unbelievably) "the world's only car manufacturer to offer three plug-in hybrid models" (unless, of course, you count the Opel/Vauxhall Ampera as separate from the Chevy Volt and Cadillac ELR). The system mates a 3.0-liter supercharged V6 with 333 hp to an electric motor with 95 hp to give it a combined output of 416 hp (more than the diesel and almost as much as the S) to propel it to 62 in 5.4 seconds, hit an all-electric top speed of 78 mph and an all-out top speed of 151 mph – offering a substantial improvement over the previous Cayenne S Hybrid.

Motor Trend hits Laguna Seca with Ferrari F12, Chevy Corvette, Porsche 911

According to the crew at Motor Trend, we should think of the video below "as an addendum to Best Driver's Car," a test the magazine put together that elevated the 2013 Porsche 911 Carrera 4S above all others in the category of driving joy. It seems the brand-new 2014 Chevy Corvette Stingray wasn't able to take part in the magazine's official test, and neither was the Ferrari F12 Berlinetta.
And so Motor Trend did the only logical thing: It procured both the 'Vette and Prancing Horse as soon as it could, and put them both on track with the Driver's Car-winning 911. Of course, these cars don't actually compete against each other - the Ferrari offers up 731 horsepower and wears an asking price of $434,144 as tested, which means you could buy four loaded Corvettes for the price of one F12, and still have money left for a garage to store them in - but that's not the point of this particular test.
The point of this test isn't to listen to the beautiful sounds coming from the Porsche's flat-six-cylinder, the Corvette's pushrod V8 or the Ferrari's luscious V12, either, but the video below is worth watching for those three reasons alone. You know what to do.