1989 Porsche 930 Coupe on 2040-cars

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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Watch 1,208 Porsche 911s collect at Silverstone for world record

Porsche has been spending the majority of 2013 celebrating the 50th birthday of the 911, with its latest stunt taking the German brand to the home of British motorsports, Silverstone. To celebrate, Porsche invited enthusiasts to take their personal 911s on a lap of the former airfield, and boy, did the Porschephiles show up. 1,208 911s took part in the lap around the Grand Prix circuit, making it the largest-ever gathering of the iconic, rear-engined cars.
This wasn't just a celebration of 50 years for the 911, though. Funds raised were channeled towards Hope For Tomorrow, a cancer charity that works with the United Kingdom's National Health Service in operating mobile chemothereapy units that make life just a little bit easier on cancer patients.
Take a look at the long video below, and enjoy the passing of what are likely examples of every 911 model ever built.

Porsche Panamera gets new diesel in time for Frankfurt

Diesel may not be the first thing that comes to mind when you think of Porsche, but in the European market - that vital one which Porsche calls home - diesels are indispensable. Particularly when you're trying to extend beyond niche sports cars and into the mainstream luxury sedan market as Zuffenhausen has with the Panamera. In fact, diesels account for 15 percent of Panamera sales worldwide (even though they're not offered Stateside), so to keep oil-burning customers happy, Porsche has announced a series of upgrades.
Set to be unveiled in the flesh at the fast-approaching Frankfurt Motor Show, the new Panamera Diesel packs 300 horsepower. That's 50 hp (or 20 percent) more than the model it replaces, significantly dropping the 0-62 sprint from 6.8 seconds to 6 flat, and raising top speed from 152 miles per Autobahn-crunching hour to 161. While they were at it, Porsche's engineers also fitted the rear differential with torque vectoring (previously reserved for gasoline-burning models) and retuned the transmission and suspension.
You can delve into the press release below for all the details - including the new model's improved towing capacity! - but the reality, for better or worse, is that the Panamera Diesel isn't offered here. So if you've been celebrating Labor Day (or even Labour Day, for our friends to the north) like we have, don't go looking for it at your local dealer, who will have only a Cayenne Diesel to show you instead.