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Porsche CEO Oliver Blume will be installed as head of the VW brand

Volkswagen Chief Executive Herbert Diess is planning to promote Porsche CEO Oliver Blume to take over as the head of the VW brand, according to a report from Auto Motor und Sport. Citing company sources, the German site said Bernhard Maier, who currently sits at the head of VW's Skoda brand, will lead Porsche in Blume's place. A shuffle at VW isn't surprising. The last thing Volkswagen needs as it transitions away from its long-running "clean diesel" TDI fiasco and into a clean electric ID future is negative press surrounding its burgeoning electrified lineup. Unfortunately, the ID.3 launch has been marred by software issues, with Manager magazine citing company engineers saying "the basic architecture was developed too hastily." Because of that underlying issue, various modules "often do not understand each other" and suffer dropouts. The brand-new eighth-generation Golf launch was also troubled and pushed back due to software problems. And more recently, Volkswagen was forced to pull an advertisement after admitting it was racist and insulting. That marketing misstep, according to the report, will lead to the firing of Chief Marketing Officer Jochen Sengpiehl. Related Video:

Porsche 911 R is made for the purist

Who wouldn't welcome a new version of the Porsche 911 with ultra-light weight, a GT3 RS motor, a stripper interior, and a core philosophy of driving fun over outright lap times? The iconic Porsche 911 has been getting larger and more complicated with each passing generation, and that hasn't sat well with every engineer at Porsche. So there's a ready market out there for 911 R, a limited-edition show stopper of just 911 cars, due to start production in Zuffenhausen, Germany, in May. It's a car that combines a unique version of the six-speed manual gearbox, plenty of raw, naturally aspirated flat-six power, and all the feel of a cut-price version of the 911 GT3 RS pseudo racer. Yes, Porsche is bringing the beloved six-speed stick back to the sharp end of the 911, even though the brand's quickest cars are now dominated by the seven-speed dual-clutch transmission (and the less loved seven-speed manual). Porsche insists that the RS is still the 911 to have if it's stopwatch-bashing you need to do. Instead, the 911 R developers focused on trying to give it the most driving purity it could cram in. The most traditional way for motorsport operations to do that has always been to rip out weight. And Porsche Motorsport didn't diverge from the plan. The 911's rear seats have been thrown out, along with a raft of other pieces Porsche Motorsport thought it could either do without completely, redesign to be lighter or stronger, or both. View 18 Photos The R cuts 110 pounds from the next-lightest 911 variant, hitting 3,020 pounds on the scales. The pound-cutting starts at the body and bores all the way into the 911 R's chassis components, though there are some obvious nods to the marketing department that survived the dietician's axe. There is a lot of 911 GT3 in the body, with a combination of a carbon fiber (bonnet and front guards), a magnesium roof, polycarbonate front and side "glass," and aluminum everywhere else. The R cuts 110 pounds from the next-lightest 911 variant, hitting 3,020 pounds on the scales. While the 911 R has lurid (and deletable) red or green racing stripes as standard, it's not supposed to be as wild looking as the GT3. Porsche replaced the GT3's adjustable, tall-standing rear spoiler with a more-subtle pop-up version, and the R uses a rear diffuser under the bumper to offset any loss of rear downforce. The rear seats are gone, and the two remaining seats use carbon fiber shells upholstered in tartan cloth (another nod to early 911s).

Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.