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Porsche finally gives up the goods on 2014 Macan

Preparing a beachhead in the marketplace for the 2014 Porsche Macan crossover has been a years-long project for the German company. We've been hearing and reporting on rumors of the vehicle from its ideation stage and have covered the Macan's birth thoroughly over the last 12 months, including teasers, rumors, spy shots, leaked videos and more. Now, just ahead of the LA Auto Show-debut of Porsche's first-ever compact crossover, the wait for details is at an end.
Porsche will offer the crossover in two flavors to start: Macan S and Macan Turbo. The S model will be fitted with a twin-turbocharged 3.0-liter V6 engine that makes 340 horsepower and will push the vehicle from 0 to 60 miles per hour in 5.2 seconds, then on to a top speed of 156 miles per hour. The Macan Turbo has even more impressive figures on all fronts: an all-new, 400-horsepower, twin-turbo 3.6-liter V6 engine; 0-60 mph in 4.6 seconds; top speed of 164 mph. Both models make use of Porsche's seven-speed PDK dual-clutch transmission as standard.
As impressive as these potent powertrains are the brakes Porsche is fitting to its new crossover. Six-piston monobloc fixed-caliper brakes live up front, grabbing 13.78-inch discs on the S model and tremendous 14.17-inch discs on the Macan Turbo. We're expecting serious stopping performance, to say the least.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche 919 Hybrid revives Porsche's factory Le Mans efforts

After months of teasing with camouflaged testers, Porsche has finally unveiled its prototype entry for the 2014 World Endurance Championship, the 919 Hybrid. Porsche, you may recall, hasn't had campaigned a factory team at Le Mans in years, so the 919 is nothing less than their recommitment to endurance racing.
Combining a 2.0-liter V4 (yes, a V4) that revs to 9,000 rpm, the 919 produces around 500 horsepower with a pair of energy recovery systems. The first system recovers the heat energy from exhaust gasses as they pass through an electrical generator, while the second system is a bit more familiar. Using a setup similar to what is found on the production 918 Spyder, a generator on the front axle recovers kinetic energy from the brakes, which is subsequently stored in a battery system. That power can then be sent to the front wheels at the driver's command, effectively turning the 919 into an all-wheel-drive racecar.
Despite these various forms of motivation, Porsche doesn't claim to be seeking outright power supremacy, with Chairman Matthias Müller saying, "In 2014, it will not be the fastest car that wins the World Endurance Championship series and the 24 hours of Le Mans, rather it will be the car that goes the furthest with a defined amount of energy. And it is precisely this challenge that carmakers must overcome. The 919 Hybrid is our fastest mobile research laboratory and the most complex race car that Porsche has ever built."