1993 Porsche 928 Gts on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

The art of being teammates

Returning home from a successful event for our CJ Wilson Racing team I couldn't help to think about just how many people are involved to support the drivers that stand on the podium. Friends of 15 to 20 years are actively involved in my life in motorsports and it amazes me daily. I'd like to think that I possess the right blend of passion and humility to make racing for a living a successful career, and each year the ups and downs of motorsports takes a toll on even the savviest racer. Having been a race driver for the past several years, I had long ago stopped taking for granted just how important friendships & relationships are in life. In motorsports we have a large array of relationships we build, from the perspectives of business, crew, competitors, spectators and of course, teammates. For any young racer or driver that is struggling to stay an integral part of the racing community, I can't stress enough just how important relationship building is and in our world of multi-class & multi-driver line-ups, the "teammate" is a big one. Now in my fifth year with CJ Wilson Racing, I started the season with my 10th different teammate, most of which, came in the first season as we were developing into a program that could operate a two-car effort. These are people that I have coached, improved with and become, in a way, brothers. Most I consider friends, people I actively stay in touch with – not out of obligation, but because they are like family to me. They have been a teammate – and in this industry and our series in particular – there has to be something more cohesive than just sharing a car. Standing on the podium with all of your teammates like we did in this year in Monterey (our #33 ONE Capital / MotorOilMatters and #35 Safecraft Safety Equipment Porsche Caymans finished 2nd and 3rd) is one of those moments that you don't forget, in part, because you get to share it with ones you typically spend the most time. I watched both Danny Burkett and Till Bechtolsheimer go to the front after the green dropped and drive perfect opening stints. Sure, while cameras were rolling I played it cool, but as soon as they turned away I was a beacon of giddy pride like I was watching a little brother riding his bike without training wheels for the first time. When it came my turn to get behind the wheel, I knew that one of my closest friends, Tyler McQuarrie, would be in our sister car.

Automakers not currently promoting EVs are probably doomed

Okay, let's be honest. The sky isn't falling – gas prices are. In fact, some experts say that prices at the pump will remain depressed for the next decade. Consumers have flocked to SUVs and CUVs, reversing the upward trend in US fuel economy seen over the last several years. A sudden push into electric vehicles seems ridiculous when gas guzzlers are selling so well. Make hay while the sun shines, right? A quick glance at some facts and figures provides evidence that the automakers currently doubling down on internal combustion probably have some rocky years ahead of them. Fiat Chrysler Automobiles is a prime example of a volume manufacturer devoted to incremental gains for existing powertrains. Though FCA will kill off some of its more fuel-efficient models, part of its business plan involves replacing four- and five-speed transmissions with eight- and nine-speed units, yielding a fuel efficiency boost in the vicinity of ten percent over the next few years. Recent developments by battery startups have led some to suggest that efficiency and capacity could increase by over 100 percent in the same time. Research and development budgets paint a grim picture for old guard companies like Fiat Chrysler: In 2014, FCA spent about $1,026 per car sold on R&D, compared with about $24,783 per car sold for Tesla. To be fair, FCA can't be expected to match Tesla's efforts when its entry-level cars list for little more than half that much. But even more so than R&D, the area in which newcomers like Tesla have the industry licked is infrastructure. We often forget that our vehicles are mostly useless metal boxes without access to the network of fueling stations that keep them rolling. While EVs can always be plugged in at home, their proliferation depends on a similar network of charging stations that can allow for prolonged travel. Tesla already has 597 of its 480-volt Superchargers installed worldwide, and that figure will continue to rise. Porsche has also proposed a new 800-volt "Turbo Charging Station" to support the production version of its Mission E concept, and perhaps other VW Auto Group vehicles. As EVs grow in popularity, investment in these proprietary networks will pay off — who would buy a Chevy if the gas stations served only Ford owners? If anyone missed the importance of infrastructure, it's Toyota.