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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2015 Porsche Cayenne GTS proves performance is relative

The Turbo may be the most powerful model in the Cayenne range, but the GTS is arguably the enthusiast's choice. (In so far as a 4,500-pound crossover can be considered an "enthusiast's choice," anyway.) And now, after refreshing the rest of the Cayenne lineup, Porsche has revealed the new Cayenne GTS, alongside its new 911 GTS stablemate, here at the LA Auto Show. Like the new Cayenne S, the new GTS drops the previous version's atmospheric V8 for a 3.6-liter twin-turbo V6, but ups the output to 440 horsepower and 445 pound-feet of torque to propel Zuffenhausen's portliest to 62 in a scant 5.2 seconds. Alongside the power upgrade, the GTS gets a lowered air suspension and sportier exhaust, the beefier brakes from the Cayenne Turbo and an upgraded aero kit to help with the whole barn-door-profile thing. Just don't expect all that extra kit and the prestige of a Porsche badge on your crossover to come cheap, with prices starting at $95,500 (plus $995 destination).

2016 Porsche 919 Hybrid sharpens up to defend its titles

Porsche made a clean sweep of LMP1 racing last season, winning the 24 Hours of Le Mans as well as the FIA World Endurance Championship for both drivers and manufacturers. And now that it's back on top of the podium, it's not about to step down again without putting up a fight. To that end, witness the newly revised 919 Hybrid. Revealed ahead of the season's start with the Prologue event at the Paul Ricard circuit in France, the 2016 Porsche 919 Hybrid is an evolution of the version that debuted in 2014 and trounced the competition in 2015. But Audi and Toyota – with their similarly revised R18 and TS050 – will be at least as hungry this year to dethrone Porsche as Porsche will be to retain its titles, so the racing engineers in Weissach have made made a number of revisions. The chassis and basic engine architecture, of course, are the same, with a two-liter turbocharged V4 assisted by a brake energy recovery system at the front and exhaust energy recuperation at the back. But the engine now uses less fuel, so it can run longer between pit stops – a vital element of the strategy when racing for hours on end. The aerodynamics were made more adjustable so that the team can switch between three packages depending on the type of track they're running. While they were at it, those notoriously exacting German engineers managed to cut some excess weight out as well. And instead of the three different color liveries like last year, this season the 919 Hybrid will run under a common livery of black, white, and red – which hopefully won't get mixed up with those of its rivals from Audi and Toyota. We guess we'll all find out when the season kicks off in earnest at Silverstone in mid-April. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. FIA World Endurance Championship WEC, LMP1 Ready for title defence: the new Porsche 919 Hybrid Stuttgart. World debut of the new 919 Hybrid: Two days before the official Prologue for the FIA World Endurance Championship (WEC) at Paul Ricard, France, Porsche is presenting its race car for this season. Strong development characterises the new 919 Hybrid' technology. The powertrain became even more efficient, the aerodynamics were even more specific for the various race tracks and the weight of single components was even more reduced. "The over 900 hp strong Le Mans Prototype is ready for the title defence," said Fritz Enzinger, Vice President LMP1.