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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche 918 Spyder gets tiny recall for rear control arms

As the recent US recall of a single Koenigsegg Agera shows, even low-production supercars aren't immune from safety campaigns. Now, there's another example that even the fastest cars can have their faults. The Porsche 918 Spyder is a pretty fantastic vehicle for its ability to mix hybrid fuel economy and incredible amounts of power, but Porsche has a problem on a few units of its halo model.
According to the recall document from the National Highway Traffic Safety Administration, Porsche needs to inspect and possibly repair five 918s in the US because the rear axle control arms may break, which could cause a loss of control while driving. In the full defect notice, Porsche says that it first noticed the problem on June 26 when the parts failed during "heavy duty durability testing (extreme race conditions)" at the Nardo test track in Italy. It transported the components back to the company's lab for inspection, and on July 18 it issued a stop-sale to inspect the suspension parts on the supercar. The automaker also contacted owners by phone to warn them not to use the car on track, until repaired.
The affected 918s will be inspected, and if the cars have the bad parts, the control arms are will be replaced. Obviously, this will be done at no cost to owners. According to a Porsche spokesperson speaking to Autoblog, in addition to the five US cars potentially affected, there were 45 worldwide. All of the cars have now been checked. Scroll down to read the report from the regulator or download the full defect notice as a PDF, here.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.