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China may surpass US as Porsche's largest market this year thanks to Cayenne

China has already surpassed the United States as the world's largest automotive market, so it's no surprise that one day soon it will be the world's largest Porsche market.
In fact, that day may already be here, as the PRC's Porschephiles outbought their American counterparts in September. Porsche's Chinese dealers sold 4,344 cars last month to America's 3,607. Through all of 2014 so far, though, the US is still the larger market for the German brand.
"The U.S. performed very well this year, after a great year in 2013, but China is growing fast, thanks to the Cayenne which is our best seller there," Porsche's sales and marketing boss, Bernhard Maier, told Automotive News Europe.

Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Porsche revisits its remarkable SC East African Safari rally car

Porsche and motorsports just seem to go hand-in-hand. The brand has defined itself by its ability to compete on the track with the concept that racing bred better road cars. While we are used to seeing 911s speeding along circuits around the world, the rear-engine icon's success in rallying is somewhat less well known. The Porsche Museum aims to fix that by highlighting a 911 SC that competed in the 1978 East African Safari Rally.
The 911 rally car definitely projects a '70s vibe. You wouldn't see too many racecars with a pink brush bar sliding through the stages these days, but it looks amazing. Its bank of spotlights and two, giant, hood-mounted horns definitely give away the car's purpose. Best of all, that fantastic Martini livery defines the looks of Porsche racers from this era.
The 911 SC performed well in the East African Safari Rally, but some suspension damage meant that this particular one never raced again. It's been a part of the Porsche Museum ever since. Scroll down to learn a little more about one part of the brand's off-road legacy.