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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Gemballa reveals new Porsche 991-based GT convertible

Gemballa went through the ringer last year, but rebounded with products that signal a complete turnaround. The latest is the recently-released Porsche 911 Carrera S with a Gemballa GT aerodynamics and technology package. Aero-wise, it includes carbon fiber additions beginning with a front bumper wearing the classic Gemballa air intake design and a lower, angrier splitter. New side skirts run from wheel to wheel, the final piece being a rear bumper in three sculpted horizontal sections featuring a rear diffuser tucked between six rectangular exhaust tips.
No engine mods have been made, but the technology part of the tune - springs that are 30 millimeters shorter yet still able to work with the PASM system - is claimed to make the car faster. Bringing things to a halt is a new Brembo brake system hiding behind 21-inch GForged wheels that are lighter than Porsche's standard 20-inchers.
The Gemballa GT aero kit runs €19,860 ($26,070 U.S.), which includes paint and installation if you happen to be in Germany, and we're assuming that includes the suspension modification, brakes and sport exhaust. The GForged wheels are another €9,895 ($12,989 U.S.) depending on your choice of tire. Check out the press release below for more info, and the photo gallery above for all the angles.

Porsche to decide soon on Bugatti future

WEISSACH, Germany — Volkswagen will soon decide on the future of its luxury brand Bugatti, Oliver Blume, Volkswagen management board member and CEO of Porsche AG, said on Monday. Last week, Reuters reported that Bugatti was working on a strategic partnership with Rimac, which will likely result in a joint venture between Porsche and Rimac, with Porsche as a minority partner, Volkswagen CEO Herbert Diess said in March. "The future of Bugatti is an issue that will be decided on a group level," Porsche said in a statement, declining to comment further. Porsche boss Oliver Blume earlier this year said intense discussions on Bugatti's future were ongoing and that Rimac could play a role as the brands were a good technological fit, adding that a decision was expected in the first half of 2021.