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Super Bowl LVII car commercial roundup: Watch them all here

Fewer automakers than usual spent money advertising during Super Bowl LVII. In total, there were only five traditional ad spots from three big OEMs. A number of car-adjacent ads aired during the Big Game, too, and we’ll bring you those ads in this roundup alongside the more obvious ones. WeÂ’ve compiled all of the automotive-related commercials for you here in this post so you donÂ’t have to go searching for them elsewhere. Read on below to see what aired as the Kansas City Chiefs defeated the Philadelphia Eagles. Ram's Super Bowl spot offers a cure for 'Premature Electrification' This commercial revealed the new electric Ram Rev pickup, and itÂ’s themed like a prescription ad for an antidote to "Premature Electrification.” A concerned narrator in the Ram spot asks if you're afraid that going electric too soon will mean "you might not be able to last as long as you like," and there's a guy on a pier who's going to need some new equipment if he wants to catch fish. We're also told there are "options being designed to extend range in satisfying ways," so if this truck isn't right for you, you have choices. All the commercial's missing is a silly medical marketing name and six seconds of speed-reading gibberish about side effects like intestinal bleeding and death. Which are two more good things. Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie' JeepÂ’s “Electric Boogie” commercial follows the Wrangler 4xe and Grand Cherokee 4xe in a variety of simulated off-road situations. Though fun, the soundtrack is the real star of the show. The songÂ’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the track. The modernized re-recording celebrates 40 years since GriffithsÂ’ original track, and Jeep says the track is available for streaming now. Kia returns to the Super Bowl with the tale of 'Binky Dad' This year, Kia follows the adventure of "Binky Dad" in his quest to fetch his daughter's lost pacifier, which naturally takes him over just about every bit of terrain you might encounter upon leaving the civilized confines of Southern California for the not-so-civilized mountains of ... probably also California. It features the refreshed 2023 Kia Telluride, which probably doesnÂ’t need much advertising to see these days, but Kia went for it with the strong three-row SUV anyway.

Techart tastefully tunes Porsche 911, Cayenne

German tuning haus Techart is making a big showing at the 2016 Geneva Motor Show, introducing modified versions of a number of Porsche products. At the fore, we have the new, all-turbo 911 range. Techart has turned its hand to both the turbocharged 911 and the new 911 Turbo (this will get less confusing, right?) with a range of upgrades covering performance and aesthetics. Techart has boosted the Carrera S from 420 horsepower and 368 pound-feet of torque to 460 ponies and 413 lb-ft of torque. The Turbo S gets a bigger boost, going from 580 hp and 553 lb-ft of torque to 640 hp and 649 lb-ft. It's not clear how Techart has made these gains, aside from the company's "Techtronic" engine management. Surprisingly for an aftermarket tuner at Geneva, Techart's exterior treatments are downright tasteful. There are new front and rear clips and a selection of rear wings, helpfully called Rear Wing I and Rear Wing II, while the diffusers and side skirts are also swapped out. We also dig the center-exit exhaust and its four meaty tips. On the opposite end of the equation, Techart is also modding the Cayenne range. The new Magnum Sport treatment can be applied to the base diesel-powered Cayenne and Cayenne S, the gas-powered GTS, and the Turbo with varying degrees of performance, but it's the force-induced Cayenne we're most interested. In its most potent form, the turbocharged V8 can be boosted from 520 hp and 553 lb-ft of torque to 700 hp and 678 lb-ft. At this level of performance, the Cayenne's sprint falls from 4.4 seconds to just 4.1. That ties the stock Cayenne Turbo S, but it's worth noting the Magnum Sport will do 183 miles per hour to the factory model's 176. Like the 911, there's a slew of aesthetic upgrades regardless of which Cayenne your Magnum is based on. The full body kit isn't as tasteful as the 911. The overall look is far more aggressive and dare we say aftermarket, with plenty of carbon-fiber accents, a very low ride and a serious wide-body look. In particular, the new front and rear fascia present a much more imposing appearance. There's also a carbon-fiber hood, because the aftermarket. We've snapped Techart's modified Cayenne and 911 on the floor of the 2016 Geneva Motor Show. And if you scroll down, there's also the official galleries and press releases for both models. Have a look, and register your opinion in Comments. Related Video: TECHART Personalization for the new Porsche 911 models.

U.S. tariff threat hits European automakers' stocks

FRANKFURT, Germany — A U.S. warning that it may introduce tariffs on foreign auto imports hit shares in German carmakers BMW, Daimler and Volkswagen on Thursday, which together have a more than 90 percent share of North America's premium car market. Washington said on Wednesday it had launched an investigation into whether car and truck imports are a national security issue due to signs they had damaged the U.S. auto industry. That could lead to new U.S. tariffs — up to 25 percent — similar to those imposed on imported steel and aluminum in March. BMW and Daimler shares fell as much as 3.1 percent in early Thursday trading, while Volkswagen's dropped as much as 2.5 percent. "(U.S. President) Donald Trump is obviously not thinking about how to prevent a trade war. Import duties on cars would be a nightmare for the German auto industry and would lead to a massive sales impact," said Thomas Altmann at Frankfurt-based asset manager QC Partners. BMW on Thursday condemned the move to consider tariffs. "The BMW Group is committed to free trade worldwide. Barrier-free access to markets is therefore a key factor not only for our business model, but also for growth welfare and employment throughout the global economy," it said. Daimler, which makes Mercedes-Benz cars, and Volkswagen, which makes upmarket Audis and Porsches, were not immediately available for comment. German carmakers produced 804,000 cars at local factories in the United States and exported 657,000 German-made cars into North America last year, according to German auto industry association VDA. China took pains on Thursday to welcome German firms and investments, with Premier Li Keqiang talking up relations after a meeting with German Chancellor Angela Merkel. BMW and Mercedes have expanded production capacity in the United States, but BMW, Audi, Volkswagen and Daimler have also invested billions to build new factories in Mexico in the hope of selling locally produced cars into the United States. German carmakers hiked vehicle production in Mexico by 46 percent to 620,000 cars last year, while production levels inside the United States fell by 6 percent to 804,000 cars because of a shift to Mexico, according to the VDA. BMW has its biggest factory worldwide in Spartanburg, South Carolina, and is the largest vehicle exporter among all the carmakers in the United States measured by value of goods exported. More than 70 percent of BMW's U.S.-made cars are exported.