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Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.

Evo sets up duel of Porsche 911s

What's better, rear-wheel drive or all-wheel drive? That question has occupied auto enthusiasts for years, and so far, we've not really had a solid answer one way or the other. Evo has opted to take another whack at this tough question by pairing a pair of Porsche 911s against each other for a track battle.
In one corner, we have the two-wheel-drive 911 Carrera S, complete with the lickity-split PDK transmission, a sports suspension and carbon-ceramic brakes. In the other corner, it's the all-wheel-drive 911 Carrera 4S in a much mellower spec, with a seven-speed manual, as well as standard brakes and suspension. While the results seem like they'd be a foregone conclusion, some very British weather is there to act as the great equalizer.
We've got the full video down below. Have a look, and let us know if you agree with Evo's results.

Porsche responds to PETA after tiger cub displays at Macan dealership events

Porsche has found itself in the good graces of People for the Ethical Treatment of Animals, which is pretty odd considering it's the only brand we know of that offers leather-lined vents. The activist group is praising the sports car manufacturer's handling of reports that some of its dealerships were set to feature tigers or tiger cubs at the local launch events for the Macan. Apparently, "macan" is the Malay word for tiger, which explains the connection between a highly touted crossover and a jungle cat.
A Tampa, FL dealership already displayed some three-week-old cubs, with PETA saying tigers for display should be at least eight to 12 weeks old. Even then, the group argues that the animals can suffer due to stress, malnourishment, neglect and a lack of veterinary care. The group brings up legal concerns, as well, arguing that if one of the cubs bit a customer, the dealership could be held liable (we're no big cat experts, but it seems unlikely a three-week-old cub could do that much damage).
Porsche's PR department quickly reacted to PETA's claims, with Vice President of Marketing Andre Oosthuizen, telling the group that Porsche is concerned about the "welfare of any animal, large or small, wild or domesticated." Oosthuizen's statements were reported in an official PETA blog.