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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Porsche reviving 718 name for new Boxster and Cayman

The next-generation Boxster and Cayman are coming next year, and when they launch, they'll have a new name: 718. There's historical significance there – in 1957, Porsche launched the 718 racecar with a mid-mounted, four-cylinder engine. And when the new Boxster and Cayman come to market, they'll be powered by a new turbocharged, flat-four engine, mounted amidships just like in the current cars. That powertrain isn't a surprise, but the name change certainly is. Officially, the cars will be called 718 Boxster and 718 Cayman, and Porsche says the two models "will share more similarities than ever before," both visually and mechanically. What's more, Porsche confirms the 718 Boxster will carry a higher price tag than the 718 Cayman, which is a switch from the company's current pricing strategy – right now, a base Cayman costs $500 more than a standard Boxster. Technical details haven't been confirmed yet, but an earlier report suggests the 2.0-liter flat-four will produce 240 horsepower in the base cars and 300 hp in the S models. GTS versions are tipped to produce as much as 370 hp from this same flat-four engine. Both 718 models will be unveiled throughout the course of 2016. Have a look below for Porsche's official statement. Related Video: Boxster and Cayman to be branded as 718 model range next yearPorsche's mid-engine sports cars to receive new name Atlanta, Georgia. The mid-engine sports cars from Dr. Ing. h.c. F. Porsche AG will be named 718 Boxster and 718 Cayman, respectively, when the models are introduced over the course of 2016. The 718 designation is a reference to the ground-breaking sports car Porsche introduced back in 1957, which achieved great success in a number of renowned car races. The 718 Boxster and 718 Cayman will share more similarities than ever before – both visually and technically. In the future, both will have equally powerful turbocharged flat-four cylinder engines. The Roadster will be positioned at a higher price level than the Coupe – as is the case with the 911 models. The 718 model range is driven by the four-cylinder concept and the history of distinguished Porsche sports cars. The latest example is the 919 Hybrid LMP1 race car, which is powered by a highly-efficient, turbocharged 2.0 liter four-cylinder engine.

Watch Finnish hoons drift a Porsche, a motorcycle and a snowmobile on ice

We're figure the guys in Finland's Stunt Freaks Team see this video as three minutes of freewheeling snow drifting with a Triumph Daytona motorcycle on snow tires, a Porsche 911 GT3 rally car and a Polaris RMK snowmobile. We, however, like to think of it as a mini-documentary on the winter habits of bipedal Finnish mammals, who display a curious set of winter habits that fascinate us no matter how many times we see them. Admittedly, if we lived conveniently close to Rovaniemi, set smack-dab on the border of the Arctic Circle in Finland's Lapland, we'd do the same thing. The title says it all, save for there also being a side-by-side that was probably the camera car. It's missing the huge roostertails, but it's got a crash and a wheelie to make up for it. News Source: StuntFreaksTeam via YouTube Porsche Motorcycle Luxury Off-Road Vehicles Performance Videos drifting porsche 911 gt3 snow Polaris snowmobile snow drifting triumph daytona