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Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.

Porsche spotted testing next 911 GT3 in its natural habitat

Want a Porsche 911 GT3? Well too bad, because they're all sold out – and from what we hear, they have been for a while. But don't worry, there'll be another one coming soon. And here's our first look at it. Based on the updated 991, the new GT3 may be one of the few variations on the theme that won't be going turbocharged. It may, however, get a three-pedal manual transmission – possibly the six-speed from the 911 R as opposed to the seven from the Carrera. That is, at least, if the tinkerers in Weissach perk up their ears and listen to what their most enthusiastic customers have been saying. Because while the dual-clutch PDK may be faster, the GT3 has traditionally been as much about the driving experience as it has about outright pace. As it's mostly wearing the bodywork of the outgoing GT3, there's unfortunately little to be seen from this prototype spotted testing at the Nurburgring in one of the first (mostly) thawed test sessions of the season. But you can expect the new model to blend elements from the old GT3 with the revisions made to the new 911. And with it, expect a bit more power and a bit more performance from the latest iteration of a driving enthusiasts' favorite. We're told to expect the new 911 GT3 to hit dealers some time next year. There may or may not be a GT3 RS to follow, but from what we've seen, there ought to be an even faster GT2 RS entering the mix before long as well.

Sunday Drive: The future looks bright, and the present ain't bad, either

A look at the week that just passed proves that Autoblog readers love looking into the future. Spy photos of the next Porsche 911 and a mysterious Dodge Demon prototype led the way last week as some of our most popular stories. A teaser from Subaru has our appetites whetted for the next WRX, and we're intrigued by the value proposition offered by the rear-wheel-drive Kia Stinger. Long-distance motorcycle tourers went gaga over leaked images of the next Honda Gold Wing. Such intense interest comes as no surprise considering that it's the standard by which all its competitors are judged, and it looks to be getting some serious new technology in its next iteration. And finally, we can't help tooting our own horn a bit. Autoblog just launched a brand-new Car Finder tool, which, after getting a few data points to work with, offers up a perfect list of vehicles for new-car buyers. As always, tune in to Autoblog next week for a front-row seat to all the happenings worth following in the automotive industry. 2019 Porsche 911 to get digital interior — only the tach will be analog Spy Shots: What the devil is Dodge up to with this narrow-body Challenger Demon? Subaru previews Viziv Performance Concept and 2 tuned STIs for Tokyo Leaked 2018 Honda Gold Wing shows off new suspension, hints at DCT 2018 Kia Stinger will start at $32,795 Dodge Honda Kia Porsche Subaru Coupe Hatchback Motorcycle Future Vehicles Luxury Performance Sedan recap sunday drive