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1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

McLaren boss' exclusive Porsche 935 Street is worth three 911 Turbos

McLarens may be exclusive, but there are still hundreds - if not thousands - of people out there who can say they own one. Mansour Ojjeh is one of them, but he doesn't just own a McLaren - he owns McLaren. As in, the company that makes the racing and exotic supercars. Or 25 percent of it, anyway. As the head of Techniques d'Avant Garde, Ojjeh is one of the British outfit's largest shareholders, previously having owned Heuer watches (before selling it to luxury giant LVMH) and engineered Porsche's most successful foray into Formula One - winning the world drivers' championship three times in a row and the constructors' title twice with Alain Prost and Niki Lauda behind the wheel of McLarens with Porsche engines developed and branded by TAG.
In short, he probably could get any McLaren he wanted at the drop of a hat, but also had strong ties to Porsche in the 80s, and this is the car he wanted. It's called the Porsche 935 Street, and it's the only one ever made. Inspired by the 935 racer that won Le Mans and over 120 other races, Ojjeh contracted Porsche Exclusive when it was still in its infancy to make him one for the road. So they took a 930 bodyshell, slotted in the 3.3-liter turbo flat-six from the 934 but cranked output up to 375 horsepower, and gave it the brakes, suspension, BBS wheels and wide-body aero from the 935 racer. They painted it a deep metallic red and trimmed the interior with cream leather and wood veneer.
When all was said and done, a total of 550 modifications were performed, detailed on a seventeen-page invoice and costing as much as three new 911 Turbos at the time. Ojjeh only put 12,000 miles on the odometer, running up and down the French Riviera, and has now put it up for sale at the upcoming Bonhams auction at Spa where it's tipped to fetch upwards of 300,000 euros - equivalent to $410k at today's rates, or, once again, the price of about three new 911 Turbos.

Porsche launches classic racing program with restored 917k

Porsches is launching a historic racing program to support private owners of its competition classics. The program will offer customers support restoring and repairing their racecars. It'll also help get vintage vehicles up to spec for modern safety equipment. The company is developing a network of trusted specialists, and will continue supplying spare parts and trackside technical assistance at major historic events. Porsche will also offer to store and maintain privately owned classic racers at its facilities – like the new Porsche Experience Center that's soon to open in Los Angeles – putting them on display for visitors to admire and even transporting them to and from the track for racing events. To highlight the newly enhanced program, Porsche is showcasing this restored 917K. This particular example, resplendent in iconic Gulf livery, won the thousand-kilometer race at Spa in 1971, and was entrusted a few years ago to Porsche Motorsport North America for restoration. It'll be participating in the Rennsport Reunion at Laguna Seca this weekend, but whether or not you'll be in Monterey for the event, you can check it out in the image gallery above. Restored Porsche 917K returns to US race track after 40 years Porsche provides new services for historic motorsport Stuttgart. Historic Porsche race cars represent many victories at the 24-hour classics of Le Mans and Daytona. And they also celebrated memorable successes at 1,000-kilometre events on storied circuits such as the Nurburgring and Spa-Francorchamps. To ensure that these vehicles can still be admired at race tracks today, Porsche now also offers customers a comprehensive service for historic motor racing in Germany and the USA. The priorities of the new business field are to restore vintage race cars as true to the original as possible as well as to repair and maintain them. "These vehicles have written motorsport history and have gained in value, at times markedly, in recent years," says Jens Walther, President & CEO of Porsche Motorsport North America in Santa Ana/California. "The historic motor racing scene has an extremely strong following in the USA, but many of these vehicles can also be seen on European race tracks. An increasing number of owners are now recognising how important it is for future gain that such vehicles undergo a true to original restoration." The figurehead for the new business service is the now completed restoration of a Porsche 917K.