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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Jack Olsen built a Porsche 911 to drive every day and conquer Willow Springs

Almost two years ago we wrote about the 12-Gauge Garage Jack Olsen built to house his multifarious Porsche 911 - its 1972 bodywork hides four decades of Porsche parts, like the transaxle from a 1977 911 and the engine from 1995 911, for example. It weighs 2,400 pounds and has 272 horsepower, and Olsen uses it daily driving and for track days, the latter excursions featuring homemade, bolt-on aero parts. German magazine Auto Bild stopped by Olsen's house to look in on the Porsche called "Black Beauty II," and we get a few more details about the mods he's made, like swapping out for fiberglass body panels and welding Fuchs wheel centers to wider Corvette barrels so he could run different tires. Most importantly, though, Olsen divulges his passion for lowering his lap time at Willow Springs. Randy Pobst set the lap record for a production car around the 2.5-mile Big Willow track in a Porsche 918 Spyder at 1:23.54 during a Motor Trend test (the outright record, according to Willow Springs, is held by Michael Andretti at 1:06.050 in a CART car). Further down the list, Steve Millen drove a 415-hp 911 GT3 RS around the same track in 1:33.14 - a car 600 pounds heavier than Olsen's. Over the past 14 years of tinkering with his car, Olsen says his data shows his lap time is now down to 1:26.88, achieved on the day of filming the Auto Bild video. That time would put him in between the 1:26 flat posted by Dominik Farnbacher in a 608-hp Dodge Viper SRT-10 ACR and the 1:28.93 put up by Pobst in a 400-hp, 991-series 911. You can hear Olsen tell it in his own words in the video.

LaFerrari, McLaren P1, Porsche 918 and Agera R take to Assen

It's the show-down (sort of) we've all been waiting for. The battle of the hybrid hypercars from the performance powerhouses of Europe: Ferrari LaFerrari, McLaren P1 and Porsche 918 Spyder. No one publication has managed to get their hands on all three just yet, but this video has - and with a Koenigsegg Agera R thrown in for good measure.
The video was shot by our (unrelated) Dutch compatriots at Autoblog.nl at the TT Circuit Assen in the Netherlands. The track has played host to Champ Cars and all manner of racing bikes, but this could be the ultimate grid of actual production machinery that's ever lined up behind its start/finish line. Shame the weather was rainy and this unsurpassed array of supercars weren't really racing - more showing off for the crowds. But what a show it was. Scope out the footage in the video below.