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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche opening network of dedicated Classics centers

Porsche is in the process of opening a new network of service centers specifically focused on its classic cars. By 2018, the German automaker aims to have 100 such locations up and running around the world. What you're looking at here is the first. Opening this week in Gelderland – a city on the outskirts of Arnhem in the Netherlands – the first dedicated Porsche Classic Center is designed to support older vehicles from Zuffenhausen's history. That means undertaking service and maintenance, installing original parts, partially or completely overhauling of vintage vehicles – even selling classic Porsches certified by the factory. The company reports that over 70 percent of the vehicles it has ever produced are still running. That rather impressive statistic speaks to the quality of the vehicles in the first place, but also the dedication of their owners to keep them running, and the necessity for proper service and maintenance. The chain of 100 or so Porsche Classic Centers to open around the world will stem from the existing network of Porsche Classic Partners. As it is, the network includes 24 such partners around the world, principally in Europe, Asia, and Africa. Ten of those 24 are located in Germany alone. However the new network will incorporate locations in North America as well. Premiere for Porsche Classic Centre in Gelderland World's first Porsche centre for classic cars to open Gelderland/Stuttgart. The world's first Porsche Classic Centre is just about to open: from 26 November 2015, the Porsche Classic Centre Gelderland, just outside of Arnhem/Netherlands, will be offering services for classic cars of all ages from Zuffenhausen. This is the first time that service, workshop and sales exclusively for the classic sports cars have been brought together under one roof. A small number of additional certified Porsche Classic Centres are set to follow around the world and produce an even more closely knit Porsche Classic network. More than 70 per cent of the vehicles ever produced by Porsche are still running today. To ensure that these classic cars receive optimum support and overhaul facilities, Porsche is establishing an international dealer and service network with some 100 centres to reach completion by 2018. This mainly involves Porsche centres which will provide support for sports cars of earlier eras in addition to the current models and will be certified as Porsche Classic Partners.

Porsche Cayenne spied unconstrained by camouflage

Meet the facelifted Porsche Cayenne. Our eagle-eyed spy shooters captured this example of Porsche's freshened SUV virtually devoid of camo, giving us our clearest look yet at what the eventual mid-cycle work will do to the strong-selling Cayenne.
The overall changes do, indeed, look minor, with a reprofiled intake being the most obvious item. The headlights are still covered, so we don't know what kind of jeweling has been done, but the shape does appear identical to the current model. Overall, the changes appear totally in line with a mid-cycle refresh.
As we explained previously, a plug-in Cayenne is on the way. It will join a crop of engines that is likely to be similar to what's on offer today, with naturally aspirated, turbocharged, hybrid and diesel variants released over time.