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Porsche will sacrifice profit growth to fund EV development

Porsche is so serious about developing electrified vehicles that it's willing to sacrifice big jumps in profits to fund the investment. After a massive upgrade to the Zuffenhausen plant, the company will build the Mission E EV (above) there in 2020. "Therefore it's clear that we can no longer carry out major leaps on results," the CEO Oliver Blume said about the automaker's financial growth, according to Reuters. Porsche will invest 1.1 billion euros ($1.2 billion) through 2020 to make additional electrified vehicles possible. Around 700 million euros ($765 million) will go into the Zuffenhausen factory to build a new paint shop, assembly plant, and upgrade the engine factory to produce electric motors for hybrids and EVs. The expansion will also bring all Cayman and Boxster assembly under one roof. Outside of Zuffenhausen, the money will improve the research and development center in Weissach and update the sales and marketing department in Ludwigsburg. Blume said Porsche has "many new products in the pipeline," according to Reuters, and he wants as many of those as possible available with some level of electrification. In addition to the Mission E, there are rumors the company might build a 911 plug-in hybrid as soon as 2018. While Blume doesn't forecast big jumps in profits, Porsche should still remain financially successful in the coming years. The automaker doesn't report its 2015 earnings until March 11, but Reuters reports the company's global deliveries topped 200,000 vehicles for the first time ever last year, which could push its operating profit well above 2014's 2.72 billion euros ($3 billion at current rates). Related Video:

Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.

Jay Leno's Dodge Challenger raises $585k for USO in Scottsdale

Of all the metal moved in Scottsdale, AZ, this holiday weekend, the one you see here was hardly the most expensive. But it's noteworthy for another reason: despite being a relatively humble, second-hand 2008 Dodge Challenger SRT8, raised an impressive $565,625. That's because, first of all, it belonged to Jay Leno, and secondly because the proceeds were going to the USO. Leno donated the modern muscle car from his collection to benefit our men and women in uniform, and was on hand to present the car on stage at the Gooding & Company auction, along with USO president J.D. Crouch II and former Army chief of staff General George W. Casey, Jr. After frenzied and patriotic bidding, the gavel ultimately dropped at $360,000, accompanied by over $200,000 in additional contributions, bringing the total amount donated to the USO to over half a million. Commendable though it was, of course the Challenger didn't garner the highest bids at the auction. A 1959 Ferrari 250 GT LWB California Spider sold for $7.7 million and a 1968 Ferrari 330 GTS fetched $2.4 million. A rare 1962 Ferrari 400 Superamerica Series I Coupe Aerodinamico sold for over $4,070,000 – which, according to Sports Car Market, is the most ever paid at auction for a 400 Superamerica. And a 1966 Porsche 906 Carrera 6 also sold for a record $1.98 million. Featured Gallery Gooding Scottsdale 2015 News Source: Gooding & CompanyImage Credit: Jensen Sutta, Mike Maez/Gooding Celebrities Dodge Ferrari Porsche Auctions Classics dodge challenger srt8 gooding ferrari 400 superamerica