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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Another cool projection vid, this time with a Porsche 911

Porsche has become the latest automaker to take advantage of clever projection technology. The automaker worked up a quick presentation for the 2013 911 Carrera 4S to show off a bit of "motionless driving." The display tracks the sports car from production to back-road caning and city-center cruising, displaying a variety of exterior color choices and wheel options without resorting to a two-dimensional video.
This isn't the first time we've seen an automaker use its new product as a projection screen. Subaru, Hyundai, Lamborghini and others have all done the same, and the trick never fails to be visually interesting.
As you may recall, we got to play with the 2013 911 Carrera 4S back in November and found the machine to be a better daily driver than its rear-wheel drive counterpart. You can check out the projection video below.

Evo makes the case for the world's best driving road in Majorca

What good is a sports car if you haven't got a great place to drive it? It's a common refrain that we've heard time and time again. But few are as familiar with the problem as they are in the UK, where the number of people, cars on the road and traffic cameras keep growing to conspire against the joy of driving. Leave it to Evo, then, to depart in search of the greatest driving road in the world.
It's a pursuit that's taken the British car mag across Europe, most recently to Romania's Carpathian Mountains where it added the Transalpina Pass to its short list. But its latest journey has taken Evo to the Spanish island of Majorca, where Henry Catchpole found not one, but two spectacular driving roads from behind the wheel of the new Porsche Boxster GTS. We could drone on about the smooth, empty ribbons of twisting tarmac with excellent visibility and panoramic vistas... but you really want to see the video for yourself. Don't miss Evo's previous trip to Romania in the Jaguar F-Type, which we've included below, as well.