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Porsche Classic puts modern navigation in older cars [w/video]

People drive classic vehicles for many, many reasons. Maybe it's because they're cool, or they bring back memories, or perhaps they just want to take a trip back in time, before the days of adaptive cruise control, massaging seats and satellite navigation. You know, back to when driving was about, well, driving. Someone did not mention this reasoning to Porsche, because the German company has decided to offer the tiniest, most ridiculous in-dash navigation system we've ever laid eyes on, through its Porsche Classic line. Because, you know, people don't own smartphones nowadays. In fact, most smartphones are significantly bigger than Porsche's new nav setup. The touchscreen is just 3.5 inches in size, although its graphical layout is clean and in line with the company's more modern offerings. It also integrates a new entertainment system, which adds Bluetooth connectivity and a 4x45 watt amp. The system is being offered for a wide array of vintage Porsches, ranging from the most modern, air-cooled 993s, all the way back to the earliest 911. Four-cylinder and V8 models, as well as front and mid-engine cars, can be fitted with the nav system, too. Porsche Classic has priced the new system at the frankly absurd price of 1,184 euros ($1,344 at today's rates), though we're sure a large number will indeed be sold and installed. Dedicated US pricing is still pending. Check out Porsche's rather silly video of the system in action, available alongside the full press release below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. PORSCHE CLASSIC BRINGS OUT NEW NAVIGATION RADIO FOR CLASSIC SPORTS CARS True-to-style upgrade with state-of-the-art technology Atlanta. Classic on the outside yet ultra-modern on the inside: with its newly developed navigation radio, Porsche is responding to the growing demand for a built-in device for classic sports cars. The purpose-built unit combines the style of yesteryear with the benefits of modern technology. It fits perfectly into the DIN-1 slot that has been used in the sports cars for decades and is operated by means of two knobs, six discreetly integrated buttons and a touch-sensitive 3.5-inch display. Thanks to the appearance of the black surface and the shape of the knobs, which are supplied in two authentically styled versions as standard, the navigation radio blends harmoniously into the dashboard of classic Porsche models.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche names new chief for North America

Porsche has named a new president and CEO for its North American division. The role will now fall to Klaus Zellmer, named by the executive board back in Stuttgart, and slated to take effect at the beginning of November. Zellmer's appointment is just the latest round in an ongoing game of musical chairs (or Reise nach Jerusalem as the Germans call it for some reason) underway in the Volkswagen Group at large and in the Porsche division specifically. In the wake of the diesel emissions scandal, Porsche CEO Matthias Muller was promoted to replace Martin Winterkorn as head of the entire group. Porsche's own production chief Oliver Blume was named as Muller's replacement. Sales and marketing chief Bernhard Maier moved to the Czech Republic to run Skoda, and Detlev von Platen – who served until now as the president and CEO of Porsche Cars North America – was recalled to Stuttgart to take Maier's place. Now Zellmer has been named as von Platen's successor in Atlanta. Schooled in Germany, the UK, and the US, Zellmer has until now been responsible for overseas and emerging markets for the company. In that capacity he's overseen regional operations in Asia-Pacific, South America, the Middle East, and Africa, as well as Australia, Japan, and Korea. He previously ran operations in Porsche's home market, where he nearly double the company's sales in less than five years. Of course his appointment means that Porsche will in turn need to name a new executive to oversee those oversees markets, but this is about as far as we'll be chasing the ripple effect. Related Video: Klaus Zellmer to lead Porsche Cars North America Detlev von Platen to join Porsche AG Executive Board as new member responsible for global Sales and Marketing ATLANTA, Oct. 13, 2015 /PRNewswire/ -- Porsche AG's Executive Board appointed Klaus Zellmer as new President and Chief Executive Officer of Porsche Cars North America, Inc. (PCNA), effective November 1, 2015. PCNA's current President and Chief Executive Officer, Detlev von Platen, will relocate from Atlanta to Porsche headquarters in Stuttgart, Germany to assume his new role as Executive Board member responsible for global Sales and Marketing, also effective November 1, 2015. He succeeds Bernhard Maier, who was appointed Chairman of the Board of Management for SKODA in the Czech Republic. Mr. von Platen has led PCNA since 2008. Under his leadership North America remained the most important market for Porsche worldwide.