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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Porsche CEO outlines Cayenne diesel US repair proposal

Porsche has announced a plan to fix the emissions issue on the Cayenne with the 3.0-liter diesel V6, and it includes a software update and the replacement of the catalytic converter on some early examples, according to Reuters. The company believes these repairs are enough to make the SUVs emissions compliant, but the automaker's proposal still needs approval from the Environmental Protection Agency and California Air Resources Board before it can implement a recall. This authorization could come by the end of January. Note that the proposed 3.0-liter TDI plan is separate from the 2.0-liter TDI fix that was rejected by CARB on Tuesday. There are around 13,000 Cayennes on the road that the company needs to repair. Models from 2013 and 2014 would require a new catalytic converter and a software update, but those from 2015 and 2016 would just need the new software. "The technical aspects have all been submitted, we will wait whether there will still be proposals for corrections by the Americans," Porsche CEO Oliver Blume said to Reuters. He wasn't sure how long the repair process would take, but suggested less than half of the affected examples would require the upgraded exhaust hardware. Blume indicated to Reuters that Audi actually created this repair plan. The EPA first issued a violation notice against the 3.0 TDI in early November and later broadened it to around 85,000 vehicles from the 2009-2016 model years, including diesel examples of the Cayenne, Volkswagen Touareg, Audi A6, A7, A8, Q5, and Q7. Audi later admitted the engine contained previously undisclosed auxiliary emission control devices. CARB gave the automaker 45 days to come up with a recall proposal to fix the 15,000 affected models in the state. Related Video:

Chevy Corvette Stingray defeating rivals where it matters most

Everything is coming up roses for the award-winning Chevrolet Corvette Stingray, as new data from the North American Dealers Association dissected by GM Authority reveals that America's sports car is handily outselling two of its more expensive rivals.
Through June of 2014, the NADA notes that the Corvette has rung up 17,744 sales, handily besting the Porsche 911 and positively spanking the SRT Viper. Of course, you're sitting there thinking, "Corvette is outselling the much more expensive Porsche and Viper. Sky blue, water wet." But what's impressive here is just how thoroughly the Chevrolet is beating its two rivals, with this data serving as a testament to just how popular the seventh-generation sports car has become.
So far this year, Porsche has managed to move 5,169 911s, according to NADA. Considering that the base model starts at nearly $15,000 more than the most heavily optioned Stingray, and that Porsche owners have a vast, expensive options catalogue to select from, Stuttgart's sales are still plenty impressive in relation to the nearly 18,000 Corvettes sold.