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Porsche planning customer driving center at Le Mans

Porsche seems to be on a campaign to build driving centers for its customers to allow them to experience the capabilities of their cars on track. It has one under way in Los Angeles, another in development at its North American headquarters in Atlanta, and a British center set up at the Silverstone circuit. Now the latest reports indicate that Porsche is planning yet another driving center at Le Mans.
The new facility is earmarked to be built at the Circuit de la Sarthe right by the start/finish line, incorporating the Porsche Curves that bridge the Arnage corner and the Ford Chicanes on the West side of the famous track.
Porsche is reportedly still seeking approval from the Automobile Club de l'Ouest that manages the circuit, and once given the green light, would still take some time to complete. But the idea of driving a 911 flat out on the legendary track is likely to make more than a few mouths water, particularly as the German automaker prepares its full-on assault of the famous endurance race next year.

2016 Porsche 911 GT3 RS First Drive [w/video]

Imagine a regular Porsche 911 GT3 in your garage, parked next to a brand-new, no-options Boxster. Now imagine your garage with just a 911 GT3 RS inside. From a cost standpoint, you could have either for roughly the same amount of money. Trying to figure out if the RS goodies are worth the $50,000 over a standard 911 GT3 – roughly the price of that no-frills Boxster – might drive you mad. We're trying to suss this out at 120 miles per hour on the long downhill back straight at Road Atlanta. It's pouring. Rivulets of water are streaming across the track. Ahead, in a 911 Turbo leading the pack, is Le Mans- and Daytona-winning driver David Donohue. He's helpfully warned us to avoid nipping the curbing, since that's where water pools. Hydroplaning could end someone's day. Through the blinding spray, Donohue mercifully has reduced the pace. There's enough speed to evaluate what the GT3 RS does well, which is essentially everything. There's also enough time to figure out what sort of sports car this is. Horsepower swells to an even 500 and torque to 338 pound-feet – bumps of 25 hp and 14 lb-ft over the GT3. As is fitting and proper for the traditional sports car par excellence, at the top of the large and expensive 911 heap is the GT3. While the base is shaken by the encroachment of turbocharging on basic 911 models, the summit is, like mountain air, all-natural. The GT3 was subject to a beyond-galling recall due to faulty con-rods with a penchant for ventilating crankcases and starting catastrophic fires, but storms crash upon every peak. Progress is inevitable for German engineers. The GT3 RS is the 911 reforged in those embarrassing fires. The GT3 itself was a false summit, but the RS is the real deal. Underneath the very purple bodywork, this is a lither and more athletic thing than the already superb GT3. Lightweighting is accomplished with a healthy dose of carbon fiber on the engine cover and the frunk. The roof, with a slick-looking depressed slash running longitudinally, is made of magnesium. That serves to lower the center of gravity, Porsche assures us. Even the rear silencer is made of titanium. In total, the RS is 22 pounds lighter than the GT3 it's based on – seemingly small gains considering all the exotic materials, but less so considering what's been added back. The RS is also more powerful, thanks to a 200cc displacement increase.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?