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Porsche production will stay in Germany, says sales chief

At Porsche's recent opening of its new North American headquarters in Atlanta, we had a chance to chat with Bernhard Maier, the brand's head of sales and marketing. In our interview Maier opens up about Porsche's global growth, relationship with other Volkswagen Group products, and some of Porsche's future video. Read on for more. Autoblog: You're on a smooth trajectory of increasing sales in the US. Do you think there's an ultimate cap for Porsche in terms of volume? Bernhard Maier: If you look at the last couple of years, we have really seen a rapid growth in US, as we have seen in many other countries as well. Put that in perspective with our strategy for 2018. When we released that in early 2011, we said there are opportunities to grow for the brand in a number of ways. We are growing by entering new markets where we are not yet in, by taking part in the overall development of individual mobility, and in going in new segments where we are not yet in or that we were not yet in, such as the B SUV segment. And the Macan is, I think, a through-and-through success story. Let's take the US. Out of 1,000 inhabitants compare that with 700 cars on the marketplace. If we go to China, there are only 70 cars out of 1,000 inhabitants. So this is a huge potential, which we still have for the entire automotive industry and, again, we are in China now for 14 years. We started off in 2001, selling 226 cars. Last year, we did more than 27,000 units. With the economic recovery of the United States, we saw a tremendous comeback of the entire economy and also for the car industry. We took advantage of that as well in handling new segments like the Macan and in bringing more varieties in our already existing cars, so it gave us the opportunity to grow in America as well. AB: In terms of the portfolio, and speaking of Macan, are there other segments that Porsche will be expanding? Are any segments off limits? BM: We do have the number of ideas I can tell you, but we are not decided on what level [and] we are not talking about them. Let's look at our current model line-up. I think it's the most interesting one we've ever had in the history of the company. We do have a lot of derivatives in the 911 model lineup, we do have some derivatives in the Boxster and Cayman segment. There are some new ideas, which, as I've mentioned already, have not been decided yet. AB: Right. Is there any potential that we'd see something from the group MQB platform?

Meet the new Porsche 718 Boxster and Boxster S

The rumors were mostly true. Porsche had already confirmed that the Boxster and Caymans would receive a "718" appended to their badges, in honor of their famous mid-engined racecar of the 1950s and '60s, but the mechanical details were left up in the air. We were almost certain both would be powered by turbocharged flat-fours of a couple of displacements and outputs, and now we can confirm that this is the case. Porsche has revealed the official specs for the 718 Boxster, which will go on sale in Europe this April. The biggest news concerns the flat-fours. The regular 718 Boxster will get a 2.0-liter, turbocharged flat-four producing 300 hp. The 718 Boxster S will get an extra half-liter of displacement and a variable-geometry turbocharger to produce a total of 350 hp. This represents a 35 hp gain over the current Boxster and Boxster S, respectively. Porsche also claims the turbo fours improve fuel economy by around 13 percent. By the NEDC European test cycle, the 2.0-liter gets roughly 34 mpg and the 2.5 gets 32 mpg, although rest assured that EPA test results will yield different numbers than the optimistic European test. Torque gains with the new boxer fours are significant. The 2.0-liter gains 74 lb-ft of torque for a total of 280 lb-ft from 1,950 to 4,500 RPM. The 2.5 gains less, 43 lb-ft, for a total of 309 lb-ft over the same rev range. The extra torque and wide torque band make the 718 Boxster quicker to 60 mph, at least when equipped with the PDK gearbox and the Sport Chrono Package. The 2.0-liter car does the deed in 4.5 seconds, a 0.7-second improvement, and the 2.5-liter car is claimed to hit 60 mph in 4.0 seconds, a 0.5-second improvement. 2016 Porsche 718 Boxster View 11 Photos Inside, a new dash houses the latest Porsche Communication Management infotainment system with a touchscreen, included on all 718 Boxsters as standard – although nav is an optional extra. The buttonless, capacitive-touch center stack we just spied on the next Panamera does not make it inside the 718 Boxster, which makes do with a very similar button layout to the current car. Both cars will come with a six-speed manual as standard, which is great news, and a PDK will be optional for both. Porsche also claims to have made the electrically-assisted steering more direct, and retuned the suspension. An optional PASM package lowers the car by 0.4 inches while providing the benefits of active dampers. From a styling standpoint, this is an evolution of the current theme.

Submit your questions for Autoblog Podcast #344 LIVE!

We're set to record Autoblog Podcast #344 tonight, joined by Doug DeMuro, author of Plays With Cars, formerly of Porsche Cars North America, and all-around swell guy. You can drop us your questions and comments via our Q&A module below, and we'll give them extra-diligent attention. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #344
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