2023 Porsche 911 Carrera T on 2040-cars

Auto blog

Porsche 911 driven by McQueen on Le Mans set for auction

Another piece of Porsche memorabilia from the movie Le Mans is going up for auction with Christie's at The Exceptional Sale on Nov. 4 in Paris. This is a 1971 911 T that Steve McQueen used as his personal car during filming - it is not the 1970 911 S seen in the movie's opening sequence. It is one of the Porsches provided by two-time Le Mans winner and stunt driving double Jo Siffert. McQueen's production company CBS Solar Films bought the 911 T from Siffert, one of four 911s CBS Solar bought from the Swiss driver for use in and during filming. McQueen gifted the car to co-star and leading lady Elga Andersen. When she died in 1994 she willed it to her best friend, and the friend sold it to the current owner, who put it up for sale. None of them put the car to much use, as it has only 28,637 miles on the odometer, which is fewer than 55 miles per month for the last 44 years. The pre-sale estimate for this car is $284,000 to $397,000. By comparison, the 911 S used in the movie's opening sequence sold at auction in 2011 at Monterey for $1,375,000. In addition to being a relative bargain in that case, it comes with a scan of the original contract from Siffert to Anderson giving her the car, and a picture of McQueen and his son Chad with the coupe. Related Video: News Source: Christie's [1], [2] Celebrities TV/Movies Porsche Auctions Coupe Luxury Performance Steve McQueen christies 1971 porsche 911t

Audi's Project Artemis woes could delay range of VW Group EVs

Two years ago, Audi's then new CEO Markus Duesmann announced his first big initiative called Project Artemis. The plan's marquee component is "to implement a new lighthouse project for Audi in record time," being "a highly efficient electric car scheduled to be on the road as early as 2024" on a brand new platform that would be shared with Porsche and Bentley. An ex-VW and -Porsche man named Alex Hitzinger, who'd also spent time at Apple working on the tech company's electric car, was brought on board to lead Project Artemis and come up with new ideas. Parent Volkswagen Group said it wanted to become "as agile as in a racing team," removing the bureaucratic molasses and bottlenecks interfering with getting the best product on the road in the best time. However, in any grand venture, failure comes before success. Automobilwoche reports that Artemis is struggling through issues large enough to push the product plans back by years. The issue, as it was with the ID.3 lineup on the eve of that car's launch, is software. Well, that's the latest, largest problem; Artemis has already been through copious struggles before getting to the software bit. Two months after Hitzinger came on, in December 2020, VW raised its EV volume target from 50% to 70% by 2030. That necessitated a rethink of the VW Group's entire platform strategy considering the far greater production scale. Hitzinger only lasted six months in the job, ousted in May 2021, supposedly because Audi believed his ideas were "not suitable for profitable series production" among other reasons. By that time, the pace of software development was already said to be six months behind schedule, with the Car.Software division working on VW.OS 2.0 "not yet running at the speed hoped for." Internal frictions were noteworthy and costly as well. VW's commercial division plant in Hanover was meant to build Artemis vehicles for Audi, Porsche and Bentley, but Automobilwoche reported in January of this year that Porsche paid a ""small three-digit million amount" — like $100 million or so — to get out of the deal mandating its vehicles come from the Hanover facility.    So Audi effectively brought Artemis in-house to lead vehicle development, and Car.Software turned into Cariad to get VW.OS and VW.AC, which stands for Automotive Cloud, to market.  The first Audi vehicle under Project Artemis was planned to arrive by the end of 2024, a production version of the Grandsphere concept.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.