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Porsche wants a better 'connected car' [UPDATE]

UPDATE: In an earlier version of this story we mistakenly identified Joe Lawrence as the CEO of Porsche Cars North America; Lawrence is in fact the Chief Operating Officer, COO, of PCNA. The text has been changed to reflect this. Porsche is known for great engineering, but it's usually the type that leads to fantastic engines and sublime handling, rather than cutting-edge infotainment systems. The company wants to alter that balance in the future to put a greater emphasis on connectivity in its models. Porsche Cars North America COO Joe Lawrence outlined the brand's goals during a speech at the Bloomberg Innovation Forum in Atlanta, according to Automotive News. "Recognizing the phone is so ubiquitous in every sector, how do we integrate that into driving experience in a way that is safe and enjoyable?" he said. Lawrence suggested the company might be working with Google and Apple on future solutions. Even if Porsche is working on making more tech savvy models, don't expect the company to forget its roots. Brand boss Matthias Muller also broached connectivity during his recent speech at a conference and said the sports car business' customers didn't want "a smartphone on four wheels." He promised investments in research and development to come up with an answer. In the same speech, Muller strongly suggested fully electric Porsche models were on the way and also announced a seventh model line coming in the future. Lawrence reiterated the company's future, as well, in his address. "We will see further electrification of our product line," he said, according to Automotive News. Rumors of Porsche building a Tesla-fighter have been circulating as of late. The vehicle is possibly in the body of the smaller Panamera called the Pajun, and it could offer a 300-mile range with an electric motor at each axle kicking out a reported total of 600 horsepower. Related Video:

The mid-engine Porsche backstory

As an automaker's identity evolves over years, its signature becomes defined by any number of factors - heritage (Mercedes-Benz), image (Lamborghini), or market share (Toyota). In the case of Porsche, it was an engineering quirk that forged the German company's most enduring character trait.
Porsche would not have survived - let alone, thrived - in today's saturated landscape had it not been for the 911, and that slope-tailed sports car wouldn't have sprung to life without its predecessor, the 356. While phenomenal success of those rear-engine icons built the company, forays into the mid-engine configuration have played a significant part in establishing the brand's identity.
The Mid-Engine Prototype Of Ferry Porsche's Dreams

Porsche reviving 718 name for new Boxster and Cayman

The next-generation Boxster and Cayman are coming next year, and when they launch, they'll have a new name: 718. There's historical significance there – in 1957, Porsche launched the 718 racecar with a mid-mounted, four-cylinder engine. And when the new Boxster and Cayman come to market, they'll be powered by a new turbocharged, flat-four engine, mounted amidships just like in the current cars. That powertrain isn't a surprise, but the name change certainly is. Officially, the cars will be called 718 Boxster and 718 Cayman, and Porsche says the two models "will share more similarities than ever before," both visually and mechanically. What's more, Porsche confirms the 718 Boxster will carry a higher price tag than the 718 Cayman, which is a switch from the company's current pricing strategy – right now, a base Cayman costs $500 more than a standard Boxster. Technical details haven't been confirmed yet, but an earlier report suggests the 2.0-liter flat-four will produce 240 horsepower in the base cars and 300 hp in the S models. GTS versions are tipped to produce as much as 370 hp from this same flat-four engine. Both 718 models will be unveiled throughout the course of 2016. Have a look below for Porsche's official statement. Related Video: Boxster and Cayman to be branded as 718 model range next yearPorsche's mid-engine sports cars to receive new name Atlanta, Georgia. The mid-engine sports cars from Dr. Ing. h.c. F. Porsche AG will be named 718 Boxster and 718 Cayman, respectively, when the models are introduced over the course of 2016. The 718 designation is a reference to the ground-breaking sports car Porsche introduced back in 1957, which achieved great success in a number of renowned car races. The 718 Boxster and 718 Cayman will share more similarities than ever before – both visually and technically. In the future, both will have equally powerful turbocharged flat-four cylinder engines. The Roadster will be positioned at a higher price level than the Coupe – as is the case with the 911 models. The 718 model range is driven by the four-cylinder concept and the history of distinguished Porsche sports cars. The latest example is the 919 Hybrid LMP1 race car, which is powered by a highly-efficient, turbocharged 2.0 liter four-cylinder engine.