2017 Porsche 911 Carrera S on 2040-cars

Auto blog

Porsche 911 Targa leaks out ahead of Detroit debut

With the doors of Cobo Center opening for the 2014 Detroit Auto Show this morning, Porsche is set to reveal its new 911 Targa in a matter of hours. But before it gets the chance, the first batch of images have already leaked out, courtesy of Chinese car site autohome.com.cn.
As expected, the new Targa appears to ditch the complex sliding glass roof panels that adorned recent versions of the semi-convertible 911 in favor of a more back-to-basics approach. An entirely removable roof panel opens up the sky, backed by a metallic B-pillar hoop in front of a large curved-glass rear window.
We'll have to wait just a little longer for the full scope of images and all the official details, but we're expecting the new Targa to carry most of the same technical specifications as the 991 on which it's based. Watch this space for more.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Our hats are off to Porsche's 2014 911 Turbo Cabriolets

Porsche has just debuted its two latest decapitated rocket sleds today at the LA Auto Show, the new 911 Turbo Cabriolet and Turbo S Cabriolet, which share their coupe counterparts' 520-horsepower and 560-hp 3.8-liter twin-turbocharged flat-six engines. That kind of power ought separate a lot of hats (and toupees!) from heads.
The rear-engined Porsches put their power down through all four wheels, which allows them to launch from 0-60 in 3.3 seconds or less (the Turbo S Cab takes just 3.1 seconds), and both of them top out at 195 mph.
The 911 Turbo Cabriolet starts at $160,700, while the Turbo S Cabriolet can be had for a grand total of $193,900 (plus $950 for destination). Is the S model's 40 extra horsepower worth $33,200? We're not so sure, but we imagine Porsche won't have any trouble selling it.