2012 Porsche 911 S Cabriolet (991) on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche Fire and Ice is chilling art born of flames

Porsche held a contest inviting ten filmmakers to riff on the tagline for the Panamera, "Thrilling Contradictions," in a 60-second film. The winner was an entry called Fire and Ice by director Ross Cohen, a concept that uses just those two elements in a premise as simple as it is rewarding. For his efforts, Cohen will receive a trip to the Chicago International Film Festival, and you might see the short in the pre-movie advertisements in a theater served by Spotlight Cinema Networks.
Porsche did this kind of thing just two years ago, when it asked filmmakers to illustrate the idea of "Everyday Magic". The winner of that contest, Michael Korbel's It's a Magical Life, followed the journey of a young man to husband and father from the perspective of the trunk of a 911. You'll find that video as well as Fire and Ice below.

Xcar tests Cayman GT4, wonders if it's finally knocked off big brother

Should you buy a Porsche Cayman and save a whole butt-load of money, or just get a 911? That question, friends, has never been as difficult to answer as it is today, where you can get a Cayman that not only undercuts its big brother on price, but in many ways, delivers a better driving experience. Of course, we're talking about the Cayman GT4, a car that pilfers the old 911 Carrera S 3.8-liter, flat-six engine and the GT3's adaptive suspension system and carbon-ceramic brakes. Not only does it borrow from big brother, but it's arranged in what some might argue is a more logical manner, parking that naturally aspirated boxer smack-dab in the middle, rather than at the back like the 911. Oh, and the manual-only GT4 is only a tenth slower to 60 than the new, turbocharged Carrera S, but has a starting price that's $18,800 lower. Yes, you read that correctly, the GT4 is a Ford Focus less than the standard-bearing Porsche. Naturally, Xcar keeps all this in mind as it tests the GT4, a vehicle that it comes to a rather interesting conclusion about. Of course, we won't spoil that for you, so head on up and check out the entire test, as Xcar's Alex Goy tests out what may well be a genuine alternative to the 911. Related Video: