2012 911 Cabriolet Black Edition on 2040-cars

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The Volkswagen Group switches official language to English

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN. Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations. It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective. Related Video: Image Credit: Krisztian Bocsi/Bloomberg via Getty Images Plants/Manufacturing Audi Bentley Bugatti Porsche Volkswagen SEAT Skoda

This is how the new turbo Porsche 911 Carrera sounds

We have our first audio sample of the turbocharged flat-six engine in the standard Porsche 911 Carrera. By way of reminder, the boosted 3.0-liter engines will put out 370 horsepower and 331 pound-feet of torque in entry-level guise, 420 ponies and 368 lb-ft in the S models. To our ears, it sounds good. Yes, it's a commercial, true, we don't know what audio trickery the agency whipped up during post-production. But the sound in the commercial is good. Besides, Porsche knows what it's doing. Every time the brand breaks one of the purist's laws, the 911 accelerates through the wailing and gnashing of teeth to sell better than ever. Heck, the company's own engineers tried to beat the 911 with the introduction of the arguably much better 928, and we see how that turned out. So no matter what we think of the commercial, we have a feeling the sound of the turbocharged standard 911 will remain the same mythical siren to enthusiast ears around the world. On top of that, the new coupe and convertible are quicker, faster, more powerful, and still come with a seven-speed manual transmission if you choose. Porsche might taketh away, but to make up for it they giveth and giveth and giveth. Check out the noises in the video above, and some more of the advanced features on the new 911 in the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Magnus Walker turbocharges his love for the Porsche 911

He's had his fill of early, long-hood Porsche 911s - he owns at least one from each model year, from 1964 to 1973 - so Magnus Walker, a fanatic of the Stuttgart, Germany-based automaker, recently set his sights on the early Porsche 930, as documented by this XCAR video called 'Turbo Fever.' Let us translate: pretty soon Walker will own all of the earliest, non-intercooled 911 Turbos - at least one from each model year, starting at 1975 and ending at 1977 (though the 1975 911 Turbo Carrera never officially was imported to the US by Porsche, so it'll be tougher to find one Stateside).
Any Porsche enthusiast can tell you why they love their car, and it often comes down to the small details that differentiate one model year from another. One of many examples is the mid-'80s 928. They look similar, but the basic difference between a 1984 Porsche 928 S and a 1985 928 S (US-spec) is two camshafts and 54 horsepower, though each car's V8 has its own pros and cons. We'll let Magnus Walker tell you all about the 930 and what makes the first three years special, as he's becoming quite the expert on early, air-cooled 911s. When the nearly 15-minute mini-documentary was filmed, which you can view below, he already had added four early 930s to his collection!