2011 Porsche Gt2 Rs on 2040-cars

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Another cool projection vid, this time with a Porsche 911

Porsche has become the latest automaker to take advantage of clever projection technology. The automaker worked up a quick presentation for the 2013 911 Carrera 4S to show off a bit of "motionless driving." The display tracks the sports car from production to back-road caning and city-center cruising, displaying a variety of exterior color choices and wheel options without resorting to a two-dimensional video.
This isn't the first time we've seen an automaker use its new product as a projection screen. Subaru, Hyundai, Lamborghini and others have all done the same, and the trick never fails to be visually interesting.
As you may recall, we got to play with the 2013 911 Carrera 4S back in November and found the machine to be a better daily driver than its rear-wheel drive counterpart. You can check out the projection video below.

Magnus Walker and Alex Ross stop by Leno's garage with their 997 GT2

The market is littered with Porsche 911 tuners, with names like 9ff, Gemballa and TechArt leading the field. Seldom do any two ever collaborate on a joint project, but that's just the kind of match that was made at Jay Leno's Garage. That's where Alex Ross of SharkWerks and restomodder Magnus Walker first met, sparking a collaboration that yielded the car you see here. And fittingly, they've brought it back to the garage to show off what resulted. Though Walker usually deals with older Elfens, this time he applied his eye for style on a more contemporary 2008 997 GT2, decking it out with grey stripes, orange bumpers, gold wheels and decals and a tartan-upholstered interior. He left the mechanical bits to Ross and company, who dropped the suspension and increased output to 650 horsepower at the wheels (775 at the crank), surpassing the stock GT2 and even the later GT2 RS. The result is pretty hard-core and old-school, but you'll want to watch the video above to see for yourself.

Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?