2011 Porsche 911 Carrera S on 2040-cars

Auto blog

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche Cayman GT4 Clubsport delivers track-only thrills for $165K

Among the cars on display in Los Angeles, production and concept cars are normal. Racers, though, are rather rare. And race-specific models that can be had for less than $200,000 are more or less unheard of. Don't tell that to Porsche, though, because the German automaker has introduced the new Cayman GT4 Clubsport for the relatively reasonable sum of $165,000. For that supercar-worthy price, you'll be getting a number of race-derived parts. As we covered in our preview post, that will include a strong roster of safety equipment, including a full roll cage and six-point harnesses that will keep you pinned in a purposeful racing bucket. The standard 18.5-gallon fuel tank can be replaced with an optional 26.5-gallon setup, while a central fire extinguisher keeps things from getting too hot out on the track. Mechanically, the Clubsport adjusts the Cayman GT4 formula for the track. The road car's 3.8-liter flat-six engine is still mounted amidships, but it's paired with super-quick, six-speed dual-clutch transmission, the critically acclaimed PDK. It's the suspension, though, that sees the most dramatic changes, as Porsche has pressed the front and rear strut suspension from the 911 GT3 Cup into duty for the GT4 Clubsport. The new system is lighter, and contributes to the track star's 2,866-pound curb weight. That's nearly a 100-pound drop over the road car. A set of four 15-inch steel rotors clamped by six-piston calipers up front and four-piston units in the rear should deliver stopping power as impressive as the cornering and acceleration. Amateur racers interested in the new coupe can purchase it directly from Porsche Motorsports North America for competition in the 2016 racing season. Homologation is still being hammered out, but Porsche expects the GT4 Clubsport to be certified for the "VLN Long Distance Championship Nurburgring, the Ultra 94 GT3 Cup Challenge Canada, the PCA Club Racing Cayman GT4 Clubsport Trophy East as well as for other club-level competition events around the world." Read on for the official press release. New Porsche Cayman GT4 Clubsport for the racetrack World premiere in Los Angeles LOS ANGELES, Nov. 18, 2015 /PRNewswire/ -- Porsche has added a new sports car for amateur and club racing to its Motorsports fleet: The Cayman GT4 Clubsport celebrated its world premiere today at the Los Angeles Auto Show.

Volkswagen Group sales down 15% in pandemic year, but EV sales up 214%

FRANKFURT, Germany — German automaker Volkswagen said its global sales fell 15.2% during 2020 due to the COVID-19 pandemic but showed significant recovery toward the end of the year. The company more than tripled its sales of battery-only vehicles. Global sales for all of Volkswagen's brands amounted to 9.3 million vehicles. The fourth quarter showed a smaller decline of 5.7% and within that quarter the month of December was still further improved, showing a shortfall of only 3.2% from the same period the year before. Volkswagen said Wednesday that sales fell the most in Western Europe, by 21.6%, while China, the company's largest single market, was down 9.1% Sales of battery-only cars jumped 214% to 231,600 from 73,700 across all the company's brands. The company's electric sales leaders included the Volkswagen ID.3 compact, with 56,500, the Audi E-Tron SUV with 47,300, and the high-end Porsche Taycan with 20,000. Volkswagen said that its sales fell by less than the overall market, meaning it had slightly expanded its market share. “The COVID-19 pandemic made 2020 an extremely challenging year,” said group sales chief Christian Dahlheim. “The Volkswagen Group performed well in this environment and strengthened its market position." Volkswagen Group's brands include Volkswagen, Audi, Porsche, SEAT, and Skoda as sell as truck makers MAN and Scania.