2010 Porsche 911 on 2040-cars

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Porsche expects to hit 200k sales target 3 years early

When Porsche launched the Cayenne, enthusiasts and purists – in between fits of rage – rationalized the SUVs existence by imagining that the money it brought in would guarantee the company's continued ability to produce the many beloved versions of its 911. The same was said when the Panamera arrived, and again when the Macan was unveiled. What probably wasn't imagined when these three more mainstream vehicles joined the Porsche catalog, was how dramatic an impact they'd have on the company's sales figures. The company expects 2015 to be a banner year, as it aims to hit a 200,000-unit sales goal three years ahead of schedule. Porsche sold nearly 190,000 units in 2014, a gain of 17 percent over 2013, while its year-over-year sales for December were up 39 percent. Considering Porsche made these gains before the full impact of the new Macan could be felt, it's no wonder the company is so keen on 2015. Porsche has already moved 45,000 Macans, which would be impressive on its own, were it not for the way the CUV is elevating the brand. According to a report from Reuters, two-thirds of the company's Macan deliveries have been to first-time Porsche customers. Considering these two facts, it will be extremely interesting to see the impact Porsche's newest model has on its sales over a full calendar year.

Porsche Cayman, Boxster caught in GTS trim

A few months ago, we reported on some leaked information from an internal presentation for upcoming Porsche models. This included details about the Macan and the 911 Targa, which we now know to be true, but there was also talk about GTS versions of the Cayman and Boxster.
Well, it appears we're now getting our first look at these GTS models, as our spy photographers have just snapped a pair of Porsche prototypes out testing - one Cayman and one Boxster.
Right off the bat, we can see that both GTS-branded cars will get a slightly tweaked exterior with new fascias (bringing LED daytime running lights to the Cayman) and air diffusers at the rear. The true gem of these cars will be the added horsepower to the tune of 340 horsepower - a 15-hp bump. A manual transmission will likely be standard, as will Porsche Active Suspension Management (PASM).

1964 Porsche 356 Cabriolet Emory Outlaw First Drive

The black lacquer badge affixed to this 1964 Porsche 356 Cabriolet has two words on it: "356 Outlaws." When it was first produced by a jeweler in the 1980s for the Emory family, the word "Outlaw" was a term of pride only meaningful to the father-and-son team that were building these custom Porsches. Outside of their Orange County garage, the Outlaws attracted less respect than outlaw humans. In the past few years, Magnus Walker has helped Outlaws blow up outside nontraditional Porsche circles. Collector car brokers now happily promote Outlaw builds, and online how-to guides will teach you to create your own. Despite their newfound recognition, Outlaws began with Gary and Rod Emory and continue with Emory Motorsports. We didn't drive the black 1958 Porsche 356 Emory Special and silver 1959 356 Outlaw in the gallery – completed cars move through the shop so quickly that we couldn't organize a shoot and a drive on the same day. We drove a 1964 356C Outlaw that gets by with leather hood straps, deleted bumper guards, Raydot fender mirrors, and a drilled fuel filler cap poking through the hood. The interior is dressed in red leather in sanguine contrast to the beige German square weave carpet along the bulkheads. The three gauges are taken from a 904, the racer Porsche developed to succeed the 718. Emory's tuning lineage is as old as the cars he restores. Emory's tuning lineage is as old as the cars he restores. His grandfather Neil ran Valley Custom Shop in Burbank from 1948 to 1962, channeling and sectioning the slab-sided bodywork of '40s and '50s domestic sedans in ways that OEM designers would later adopt. Neil's tenure also included building the body for the SoCal Streamliner in 1950, the first hot rod to hit 200 miles per hour at the Bonneville Salt Flats. When Chick Iverson opened a Porsche dealership in Newport Beach he asked Neil to run the body shop. Neil's son Gary would become the parts manager. When he saw inventory being thrown out for lack of space, Gary then opened his own Porsche parts operation. Gary's son Rod started playing in the warehouse from the age of six, mixing and matching pieces to make go-karts and help build the Porsches Gary would sketch. Rod began his first restoration, a 1953 Porsche 356, at 14 years old. He spent two years on it, then went vintage racing. This wasn't a concours build – growing up in a parts shop, Rod had no qualms about using whatever suited his purpose and vision.