2009 - Porsche 911 on 2040-cars

Auto blog

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

2014 Porsche 911 Targa takes its crop-top off in Motor City

Back in 1965, Porsche invented the 911 Targa as a matter necessity. Believing that a finicky National Highway Traffic Safety Administration was prepared to outlaw convertibles, the innovative automaker created the half-open car as a way to keep wind rushing through owners' hair. Though far removed from those formative days, it seems as though the 2015 Porsche 911 Targa has come to the Detroit Auto Show with a new-school version of some old-school tech.
While the last Targa featured a trick sliding glass roof at the touch of the button, the new car dramatically swallows a traditional-looking panel via an exceptionally complex-looking mechanical operation. The net result is "the same fun factor and freedom" that can be had with a complete convertible, though with slightly more open-driving protection while underway.
And, as is the case with all of the current 911 range, getting underway can be done with reasonable rapidity. The entry-level Targa 4 rocks a 350-horsepower, 3.4-liter flat-six engine just behind the rear axle, making that car good for 175 miles per hour at the top end (with the seven-speed manual, 174 mph with PDK) and a 0-to-60 sprint of 4.6 seconds. The Targa 4S, meanwhile, offers 400 horsepower from 3.8-liters of boxer six, runs to 60 in 4.2 seconds and hits a top "track speed" of 183 mph.

Porsche undecided on new 911 GT2 [w/poll]

Fans of hardcore 911s had it pretty good with the last 997 generation. There was the GT3, GT3 RS, GT3 RS 4.0, GT2 and GT2 RS (pictured above). Each one was faster, more powerful and more expensive than the one below it, but what they all shared was what Porsche purists love most: rear engine, rear drive, a manual transmission and little else.
So far with the new 991, Porsche has only released a GT3 version. Sure, there have been other models, but they're all decidedly more luxurious and less performance-focused. And as impressive a machine as the new GT3 is, it has run the risk of alienating some of its most ardent fanatics with technological interference in the form of a seven-speed dual-clutch transmission and four-wheel steering. So what those purists have really been looking forward to is a more hardcore GT3 RS or new GT2. But those may not be coming so quickly.
Speaking with 911 project chief August Achleitner, Car and Driver reports that a new GT2 is anything but a foregone conclusion. The reasons may be partially political, but could be technical in nature as well: with 560 horsepower driving all four wheels, the new 911 Turbo S runs the 0-60 in less than three seconds. Give it more power but less traction, as Porsche has done with past GT2s, and you may not end up seeing an actual improvement in performance. A GT2 that's slower than the Turbo S would be difficult to explain.