2007 Porsche 911 Turbo Coupe 2-door 3.6l on 2040-cars

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Watch onboard video of the Porsche 918 Spyder's record 'Ring lap

"Pics or it didn't happen!" You could almost hear the Internet shouting this when news started to trickle in about a sub-seven-minute Nürburgring lap by the new Porsche 918 Spyder. Well, after an official press release, which we ran earlier today, we have your "pics." Moving pics, to be more exact. Porsche has released on-board footage of the 6:57 lap.
The video, which runs about eight-and-a-half minutes, and shows the 918 from inside the car on a flying lap of the German track. Perhaps what's remarkable is just how undramatic it all looks. Sure, there's some sawing at the wheel from test driver Marc Lieb (one of three testers, including legendary rally king Walter Röhrl), but he makes wrangling the Martini-liveried 918 look kind of easy.
Take a look down below for the full, on-board video, and then click over and read our initial write-up from earlier this morning and take a glance at the more stylized video that Porsche originally posted.

Car companies may need to start curbing model proliferation

Looking at the current automotive landscape, especially from German makers, you quickly get the impression that less definitely isn't more. BMW alone offers its 3 Series platform in practically every segment possible, including the regular sedan and 4 Series Gran Coupe, which would seem to be direct competitors. Porsche might be the winner, though, with 20 different variants of the 911 listed for sale on its US website. However, some of this model madness might be reaching an end as companies begin cutting back spending or shifting money to other priorities.
According to Yahoo Finance, the offerings from the German automakers are up 25 percent over the past three years to over 200 models in Europe. The peak is expected to come around 2018 at 230 separate vehicles, according to consulting company PwC.
Amazingly, BMW, which is among the poster children for this model explosion, might be changing its tune. "I'm sure there will be points in the future where we look at certain cars and say, 'Maybe we need to think differently now,'" said head of sales Ian Robertson in an interview, according to Yahoo Finance. The statement certainly sounds shocking coming from a company rumored to have 23 front-wheel-drive vehicles all using a single platform on the way.

The mid-engine Porsche backstory

As an automaker's identity evolves over years, its signature becomes defined by any number of factors - heritage (Mercedes-Benz), image (Lamborghini), or market share (Toyota). In the case of Porsche, it was an engineering quirk that forged the German company's most enduring character trait.
Porsche would not have survived - let alone, thrived - in today's saturated landscape had it not been for the 911, and that slope-tailed sports car wouldn't have sprung to life without its predecessor, the 356. While phenomenal success of those rear-engine icons built the company, forays into the mid-engine configuration have played a significant part in establishing the brand's identity.
The Mid-Engine Prototype Of Ferry Porsche's Dreams