2007 Porsche 911 2dr Coupe Carrera S on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Paul Walker's daughter files wrongful death suit against Porsche [UPDATE]

UPDATE: This post has been edited to include a statement from Porsche. While police blamed the crash that killed Fast and Furious star Paul Walker and racecar driver Roger Rodas on excessive speed, Walker's daughter, Meadow, thinks Porsche is at fault. The 16-year-old has now filed a wrongful death suit against the German manufacturer to back up that allegation. According to legal documents obtained by E! Online, the suit alleges that the Carrera GT that Walker and Rodas died in "lacked safety features ... that could have prevented the accident or, at a minimum, allowed Paul Walker to survive the crash," with Porsche Stability Management being called out in particular. Federal motor vehicle safety standards didn't require new cars sold in the US to be equipped with electronic stability control until 2012. The suit focuses not only on the Carrera GT's lack of electronic safety systems and "history of instability and control issues," but on an allegedly defective seatbelt. It claims that upon impact, the belt "snapped Walker's torso back with thousands of pounds of force, thereby breaking his ribs and pelvis," and prevented him from exiting the car before it caught fire, roughly a minute and 20 seconds after the initial impact, according to TMZ. Soot found in Walker's windpipe supports the theory that he was alive and breathing when the fire started, the suit continues. Like the suit Roger Rodas' widow filed against Porsche in 2014, Walker's filing also alleges that the Carrera GT wasn't traveling at 80 to 93 miles per hour, as a police investigation concluded. But where Mrs. Rodas claimed the Carrera GT was going 55 at the time of the crash, this suit claims the hypercar was moving at 63 to 71 mph. That's a more manageable figure to be sure, and if true would have a serious impact on the way the car behaved, but it's still well above the road's posted 45-mph speed limit. "The bottom line is that the Porsche Carrera GT is a dangerous car," Meadow Walker's lawyer told TMZ. "It doesn't belong on the street. And we shouldn't be without Paul Walker or his friend, Roger Rodas." Porsche, meanwhile, has stood by the reports from the Los Angeles County Sheriff's Department and other authorities.

Audi could enter F1 with McLaren partnership

HAMBURG — Audi's supervisory board will discuss on Wednesday ways for the company to enter Formula One, including via possible partnership with McLaren Automotive, two sources told Reuters on Tuesday, adding no decision has yet been made. The board of Volkswagen, which owns Audi, discussed the matter of getting a foot into the Formula One market at a meeting last week, said two sources who declined to be named. Audi CEO Markus Duesmann and Porsche CEO Oliver Blume were known as "ardent fans of Formula One", one source said. McLaren Automotive on Monday denied a report that Audi had bought the British luxury sportscar maker, but left the door open to technological collaboration "with relevant partners and suppliers." A spokesperson for Audi told Reuters it was "looking at various cooperation ideas" but did not confirm whether it was discussing a possible sale with McLaren. Acquiring the carmaker would put a second supercar in Audi's books alongside Lamborghini, which it has owned since 1998. German publication Automobilwoche reported on Sunday that Audi was particularly interested in the Formula 1 division. Watch episode 04 of the Autoblog Show: Motorsports Audi McLaren Porsche Volkswagen Racing Vehicles F1