2007 Porsche 911 on 2040-cars

Auto blog

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Next-generation Panamera will spawn variants, Sport Turismo in the running

A few years ago it took actual willpower not to consider what kinds of cool derivatives Porsche could make with the Panamera. Our fancies were helped by patent drawings of a Panamera convertible, rumors of a two-door 928 GT and internal Porsche sketches of such a car, and report after report after report that the current, second-generation Panamera would begin to expand the family. That hasn't happened, but according to a new report in Auto Express, the next Panamera will be the one to begin the bifurcation. Wolfgang Hatz, the brand's head of research and development, told the mag that, "We have prepared it for a lot of derivatives, personally I like very much the Sport Turismo." The Panamera Sport Turismo, remember, was the hybrid, concept wagon that rolled into the 2012 Paris Motor Show and made everyone ask, "Why didn't you build this design from the beginning?" It could have been Hatz's English, but after professing his ardor for the Sport Turismo, the executive said, "But there is a good chance for more derivatives." We're not sure if that means the Sport Turismo is all but approved, or if he was speaking of the third generation Panamera's new MSB platform in general. Even though Hatz mentioned a coupe and convertible, it sounds like that latter variant won't be happening, Hatz saying that the brand already has the Boxster and 911 Cabriolet. We're willing to forgive that omission – who's really looking for a four-door convertible, anyway? – and welcome the Sport Turismo first if Hatz will please please please get us a new 928.

Porsche continues facelift spree with 911 Turbo

If there's ever been automotive case for constant evolution, it is the Porsche 911. It seems like every time a new version of the rear-engined sports car debuts, Porsche is already hard at work on a facelifted version of it that changes some subtle, barely noticeable aspect.
Such is the case with this round of images of a facelifted 911 Turbo, which was seen undergoing winter testing alongside the facelifted, hardtop-version of the 911 Cabriolet we showed you yesterday. The new, 991-based 911 Turbo was just unveiled in May of 2013.
Like the Cabrio from yesterday, both the Turbo and naturally aspirated models shown here feature additional slats at the rear of the car, right behind the rear wheels. These slats on the standard model lend credence to what we learned yesterday - that even the regular 911 models could end up getting turbocharged mills.