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Porsche teams with Delta airlines to woo VIP passengers

The next time you're waiting for a flight at Hartsfield-Jackson Atlanta International Airport, see if you can spot a Porsche Cayenne or Panamera zipping between aircraft on the busy tarmac. The high-performance German vehicles aren't there practicing for an upcoming autocross; they are tasked with whisking some of the airline's most important customers between flights so they can keep their busy schedules intact.
Launched nearly two years ago, the program has proven popular with the automaker, airline and passengers as all benefit from the unique arrangement. Atlanta-based Porsche is able to showcase its cars to Delta's frequent-flying Medallion members, the airline is recognized for providing unusual perks to its high-value customers and those fortunate enough to be surprised with a quick lift are able to make connections without a stressful run through the terminal. Based on its success, the airline is rolling our similar programs in New York, Los Angeles and Minneapolis this month.
And don't think Porsche is the only automaker working with an airline to entice its frequent flyers. Mercedes-Benz ran a program over the summer that offered purchasing and leasing incentives to MileagePlus Premier members of United Airlines, and the two are currently shuttling top fliers around Houston's George Bush Intercontinental Airport in the automaker's S-Class and GL-Class models.

Weekly Recap: Ferrari, Ford and Porsche power up for Geneva

Monday was Groundhog Day. Tuesday, apparently, was Sports Car Day. The Ferrari 488 GTB, the Ford Focus RS and the Porsche Cayman GT4 all debuted within hours of each other ahead of their rollouts at the Geneva Motor Show. Three sporty machines, three vastly different approaches – and a lot of implications for enthusiasts. That's a day worth repeating. It also illustrates the opportunities automakers see in the performance market, which is expected to grow in the coming years. Ford estimates the segment has expanded 14 percent in Europe and surged 70 percent in North America since 2009. The Detroit Auto Show was evidence of this, and performance cars of every stripe debuted, including the Acura NSX, Ford GT, Alfa Romeo 4C Spider and several others. This isn't a fad. Performance cars aren't going away. The question is why? Stricter CAFE standards are looming in the United States, as are tighter emissions regulations in Europe. And no one expects gas prices to remain low in America. None of this matters for sports cars, and automakers are increasingly using them to elevate their images. That's why Dodge rolled out two 707-horsepower Hellcats last year. It's why Ford has decided to resurrect the GT for road and track. It's why in the depths of bankruptcy, General Motors continued work on the Chevrolet Corvette Stingray, not to mention the Z06. "Great brands are made one car at a time," Ford of Europe president Jim Farley said at the reveal of the Focus RS. Still, companies make those cars for different reasons. View 5 Photos Mainstream brands like Ford and Dodge want to build cars that get people talking, excite their bases and drive more potential customers into the showroom. They probably don't buy a Focus RS or a Hellcat, but suddenly the regular Focus hatch looks a bit hotter, and that V6 Charger seems to be just a touch more muscular. The halo of performance is alive and well in the eyes of automakers and their customers. "It's one of the most effective catalysts for ingenuity and innovation," said Joe Bakaj, vice president of product development for Ford of Europe. That also leads to a trickle-down effect. Some of the technologies inevitably make their way to other products. It's hard to think the new all-wheel-drive system in the Focus RS that distributes torque front to rear and side to side won't be used in other vehicles. It's different for Ferrari and Porsche.

Juan Pablo Montoya tests Porsche 919 Hybrid in Bahrain

Sealing the FIA World Endurance Championship wasn't the only thing that Porsche did this past weekend in Bahrain. Alongside its rivals from Audi and Toyota, the German outfit also participated in a test session for potential new drivers, including Juan Pablo Montoya. Driving the Le Mans- and championship-winning Porsche 919 Hybrid at the Bahrain International Circuit this weekend, Montoya set the fastest time of the day. His "qualifying" lap was clocked at 1:40.86, barely more than a second behind the 1:39.67 lap that earned Timo Bernhard pole position in the previous day's race – and a second faster than the fastest lap set in the race by Neel Jani in another 919 Hybrid. That's a mighty impressive feat for a driver relatively unaccustomed to driving a modern hybrid LMP1. Racing fans will know Montoya as a multi-talented driver. The Colombian has competed successfully in Formula One, Indy, NASCAR, and sports prototypes, winning races in all disciplines. Aside from the International Formula 3000 title, three outright victories in the 24 Hours of Daytona, and a handful of NASCAR street-course races, Montoya can count among his many achievements the CART title, two Indianapolis 500 wins, and the checkered flag at the Monaco Grand Prix (along with six other F1 races). Those victories have brought JP among the closest to winning the Triple Crown of motorsports of any driver in racing history, and he's still competing. For those unfamiliar, the Triple Crown is an unofficial measure to gauge the diverse talents of professional racing drivers in three disciplines: Indy, F1, and Le Mans. To win, a driver has to win the Indianapolis 500, the 24 Hours of Le Mans, and either the Monaco Grand Prix or the Formula One World Championship. Graham Hill is the only driver in history to have swept all the categories, but others have come close. The list of near-winners includes Tazio Nuvolari, Mike Hawthrown, Phil Hill, AJ Foyt, Bruce McLaren, Jim Clark, Mario Andretti, and Emerson Fittipaldi. The only contenders still active are Montoya and Jacques Villeneuve, who won at Indy in '95, the F1 championship in '97, and came second at Le Mans in 2008. Villenueve could still steal the crown if he gets another shot at Le Mans, but the more likely scenario would be to see Montoya rise to the throne. Especially if this test session is any indication. Also driving the Porsche was in the rookie test session was Mitch Evans, a former GP3 champion and GP2 race winner from New Zealand.