2006 Porsche 911 on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

2015 Porsche Cayenne spotted with facelift

Although it's only been a few years since the current Porsche Cayenne was introduced, Porsche seems to be working on a midcycle update for its big SUV possibly in time to welcome the smaller Macan. As seen in these recent spy shots, it looks like the Cayenne will be getting a minor face- and butt-lift, but it's hard to say what other changes are in store or when the updated model will hit showrooms.
Up front, expect the Cayenne's new face to resemble what was just revealed on the 2014 Panamera, and we could also see this SUV using some of the new engines introduced on the Panamera including the 3.0-liter twin-turbo V6 or maybe even the E-Hybrid model. We're guessing that the new Cayenne could debut sometime next year likely for the 2015 model year. In the meantime, check out the gallery of spy shots above.

eBay Find of the Day: 1981 Porsche 928 convertible by Carelli

The Porsche 928 was perhaps the consummate European GT of its day. With a powerful front-mounted V8 engine that grew in displacement as the model years went on, it was capable of eating up the miles at triple-digit speeds in great comfort for occupants. It was also an unusual beauty, with its sharp front and curved rear featuring innovative integrated bumpers.
Currently for auction on eBay Motors is one of the rarest 928s you're likely to find, in a handsome combination of Guards Red paint and tan leather interior, though we wouldn't mind a less-showy finish to the factory wheels. According to the seller, this car is one of eight 928 convertibles by Carelli Design, a firm that's still in business.
The auction claims that these cars were made in 1981 as a feasibility study between Carelli and Porsche for a possible production 928 convertible. The seller says he worked at the dealership where the car is said to have been originally sold $103,000. To remove the roof and hide the convertible top, there were significant changes made to the body and interior, including redesigned doors and a completely new trunk. As you can see in the gallery, when down, the top is completely hidden in a very factory-like fashion. When up, it looks slightly awkward, though (and we'd really like to see a rear three-quarter view to check out the blind spots).