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First-ever Porsche headed home to company museum

About 30 years before Ferdinand Porsche designed the Volkswagen Beetle, he created the Egger-Lohner electric vehicle, C.2 Phaeton model - or simply, the P1 - you see above. This was the first vehicle created by Porsche, and the car gets its nickname from the fact that he had stamped "P1" on many of the parts marking it as the first Porsche... sorry, 356 No. 1.
Now while you'd think that such an important piece of Porsche heritage has been in a museum or even the automaker's not-so-secret lair, it has actually been sitting at a warehouse for the last 112 years. Thankfully, that's all about to change as Porsche has recovered P1, and the car will soon be on "permanent display" at the Porsche Museum in Stuttgart.
The P1 has a 3 horsepower motor capable of delivering a top speed of 21 miles per hour and a driving range of 49 miles, and, like many vehicles in Porsche's history, the motor is positioned at the rear of the vehicle. According to the press release posted below, the P1 finished first in a 24-mile electric vehicle race in Berlin in 1899, but it has been sitting since 1902.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Hamann Porsche Macan S Diesel promises more performance, questionable looks

Ignore the Gulf Oil livery for a minute (we know, it's hard). What we have under the blue-and-orange paint scheme is a diesel-powered Porsche Macan S, which is fascinating enough in and of itself. But this particular example has been upgraded by the folks at Hamann, for that added bit of oomph. Power output from the 3.0-liter V6 diesel is up from 258 horsepower to 300 hp. We buy diesels for torque, though, so it's the 494 pound-feet, up from 427 lb-ft, that really gets us excited about this modded Porsche. Taken together, the Hamann Macan S Diesel can hit 60 miles per hour in a decidedly un-diesel-like 5.7 seconds, down from 6.1 seconds. German tuners like Hamann are not known for their subtlety, of course, so beyond the power ugprades, the company has made its own aesthetic tweaks. The new body kit is, um, aggressive? Okay, it's really not very nice to look at. The Macan is a handsome vehicle on its own, but Hamann's efforts haven't done it any favors. It's extremely busy, particularly around the front and rear ends, where the tuning company's efforts seem focused. We're guessing some attention has been paid to the cabin, although it's impossible to tell on the Geneva show car, which has had all of its windows heavily tinted. Here's hoping any changes to Macan's cleanly styled cabin are kept to a minimum. Take a look at our full crop of live photos of the modded Macan, direct from the floors of the Geneva Motor Show. High-performance power, long-distance comfort, extravagance: the benchmark figures of the formidable Porsche Macan S Diesel are impressive. For all fans of the dynamic vehicle Hamann's tuning experts now sets the bar even higher. As is generally known, the model's name "Macan" was derived from the Indonesian word for tiger – and exactly this tiger Hamann frees from the ties of a series actor. The face of the Macan, which Hamann presents in the S Diesel version in Geneva, has self-confident traits. The tiger seems ready to jump – an effect achieved by the low line of the front apron and the lowering of the car. Hamann's aerodynamics attachment emphasises the sharp "teeth" of the Macan Turbo's standard front and sets distinctive accents. The car refiner's interpretation of the Macan S Diesel appears well-toned and is coherently continued in powerfully shaped wing extensions making the predator's body grow by twelve centimetres in width.