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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche offers a closer look at the Mission E's design

As Porsche's first fully electric sports sedan to go on sale, the production version of the Mission E concept could revolutionize the company's products. It's vital to get the look just right because of so much riding on the upcoming EV, and a new video from the German sportscar maker offers a glimpse inside the Mission E's design process. When Porsche decided to create a four-seat sports car with an electric drivetrain, the designers started by creating a series of drawings that became clay scale models. While they don't look too different from the final shape, this video gives us a look at several different design sketches for the Mission E. The designers tacked up pictures of the brand's models and took some ideas from them. For example, the smooth nose has a resemblance to the front of the 718 RSK racecar from the late '50s and early '60s, and the Mission E also has cues from the current 919 Hybrid. The interior design process proceeded similarly. The stylists wanted to carry the look of the 911 into the future. For a cutting edge cabin, they also included elements like gesture recognition and holographic displays. In concept form, Porsche claims the Mission E all-wheel drive EV powertrain makes 590 horsepower, and Porsche promised a 311-mile range under the European testing method. Production should begin around 2020 at an updated factory in Stuttgart-Zuffenhausen, Germany. The company's workers at the plant even agreed to adjust their wages to make sure assembly happened there. Related Video:

Top Gear's latest trailer shows off a golden Bugatti Chiron

Top Gear is returning on March 5, and after a lackluster first series with the new hosts, the new group seems determined not to hit a sophomore slump. Chris Evans is gone, and the latest teaser trailer shows the new trio of Matt LeBlanc, Chris Harris, and Rory Reid strapped into some pretty fantastic cars, including the Bugatti Chiron and the Ford GT. All of the typical Top Gear segments appear to be present, though the quick cuts don't give us many details. The trailer shows a copious amount of powerslides from an assortment of cars, and even Chris Harris racing around Daytona. Aside from the Bugatti and Ford, cars from Porsche, Lamborghini, Ferrari, BMW, Aston Martin, and Alfa Romeo are all present. Co-hosts Eddie Jordan and Sabine Schmitz don't appear at all, so it seems their roles may be downplayed to focus on three guys, as was the case pre-reboot. We have some hope for this re-relaunched show and will be keeping an eye out for more details in the lead-up to the series premiere. Related Video: News Source: YouTube Celebrities TV/Movies Alfa Romeo BMW Bugatti Ferrari Ford Lamborghini Porsche Top Gear chris harris Bugatti Chiron matt leblanc