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Porsche, Hyundai invest in WayRay augmented reality for road and track

A number of incipient future technologies such as solid state batteries, Level 5 autonomy, and augmented reality simply await the breakthrough moments that will enable mass-market scalability. The last one of those took another step closer to its breakthrough with news of Porsche leading an $80 million Series C investment round for six-year-old Switzerland-based AR startup WayRay. The German carmaker was joined in the augmented reality play by Hyundai, JVCKENWOOD, China Merchants Capital, a group of sovereign wealth funds, and Alibaba Group, a previous investor. Porsche tied up with WayRay earlier this year on an AR project during Startup Autobahn, a European initiative devoted to automotive innovation. Sounds like the cooperation proved fruitful, with Porsche saying, "Their innovative ideas and products have great potential. We are convinced that on this basis we'll be able to offer our clients customized Porsche solutions," and putting its money where its windshield is. Blue chips have apparently backed the company because its AR solution is better than others out there, being smaller than competitor units, adaptable to any make and model, and usable over a much wider field of view, easing the strain on a driver's eyes. Hyundai said it wants to use the technology in its cars, and for applications beyond vehicles like an entire AR ecosystem incorporating smart buildings and smart cities. On the mundane safety side, the AR system could highlight crosswalks, warning signs, parking spots, construction zones, and provide more precise navigation directions all within the driver's natural line-of-sight. Porsche, unsurprisingly, is thinking about the performance aspects and widening the suite of digital services it can offer to customers. A short video and a series of graphics showed how a potential WayRay system could enhance the driving experience, especially on track. The Porsche driver not only gets an image of the ideal driving line laid down ahead of him, he could get prompts for braking and turning, a "ghost" car acting as rabbit to show him where he gains and loses time, lap times, track position, and more. As much as this kind of feature makes sense for the Porsche brand and the new Cayman GT4 owner working to hook up his personal best at his local track, WayRay's possibilities seem like an even better boon for hypercar buyers.

2017 Porsche Macan receives delayed CARB certification

Customers waiting for delivery of their 2017 Porsche Macans will soon receive their vehicles after several weeks of delays. The California Air Resources Board certified the performance crossover for sale Monday. Several outlets reported the certification had been held up in the aftermath of parent company Volkswagen's diesel woes, as regulators are now making much more thorough inspections of the vehicles. Without certification, Porsche could not deliver those vehicles to customers in 13 states that abide by CARB certification, including California, New York, Pennsylvania, and Florida, several of the largest markets for luxury automobiles in America. Not only did dealers need to stop sale of Macans they had on their lots, but an unknown number could not be released from port. Porsche Cars North America (PCNA) imports its vehicles through ports in Jacksonville, FL, Davisville, RI, Houston, TX, and San Diego, CA. A spokesman for Porsche told Autoblog the issue has been resolved, and that the Macans received certification Monday. "Shipping has already been initialized," spokesperson David Burkhalter wrote. Pressed for details on the circumstances behind the delay, he said the process was simply "now the normal business procedure for certification." The Macan is a pivotal model for Porsche, particularly in the US market, which accounts for 22 percent of its worldwide sales. Last year, the Macan was the second-best selling Porsche model in America. Its 13,533 units sold trailed only the 16,473 Cayennes purchased by US buyers. Diesel models of the Cayenne manufactured between 2013 and 2016 contained the defeat devices at the center of Volkswagen's emissions cheating, according to the Environmental Protection Agency. The company offers the Macan with a range of turbocharged six-cylinder engines ranging in output from 340 to 400 horsepower. While a diesel version is not offered in the United States, Porsche has now started importing a less powerful, but more accessible (and slightly more fuel-efficient) version with a 2.0-liter turbo four. Related Video:

Season 9 of Comedians in Cars Getting Coffee teases us with BMWs and Volvos

Jerry Seinfeld's successful online show Comedians in Cars Getting Coffee is heading into its ninth season, returning January 5th. It should be no surprise that the list of actors and comedians is impressive, with Kristen Wiig, Christoph Waltz, and more making appearances. Seinfeld has lined up an equally impressive list of cars for the new season. Porsche, BMW, and Volvo all have beautiful machines lined up to shuttle Seinfeld and his guest to different coffee shops. As always, it's a mix of light humor packed into a relatively short and, most importantly, free video. Catch up on the previous eight seasons now on Crackle. Related Video: News Source: YouTubeImage Credit: YouTube Celebrities Humor Acura BMW Cadillac Porsche Volvo Convertible Coupe Luxury Performance Classics Videos Sedan trailer jerry seinfeld comedians in cars getting coffee seinfeld