2002 Porsche 911 Targa on 2040-cars

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Another cool projection vid, this time with a Porsche 911

Porsche has become the latest automaker to take advantage of clever projection technology. The automaker worked up a quick presentation for the 2013 911 Carrera 4S to show off a bit of "motionless driving." The display tracks the sports car from production to back-road caning and city-center cruising, displaying a variety of exterior color choices and wheel options without resorting to a two-dimensional video.
This isn't the first time we've seen an automaker use its new product as a projection screen. Subaru, Hyundai, Lamborghini and others have all done the same, and the trick never fails to be visually interesting.
As you may recall, we got to play with the 2013 911 Carrera 4S back in November and found the machine to be a better daily driver than its rear-wheel drive counterpart. You can check out the projection video below.

Porsche Macan configurator lets you build $110k crossover

Part of the idea behind the new Porsche Macan is that it's less expensive than its larger sibling, the Cayenne. But with a starting MSRP of $49,900, the base Macan S is actually $300 more expensive than the cheapest Cayenne. That, however, is just the start, as you can see from the online configurator.
As is often the case with German cars in general (Porsches especially), tick the right boxes and you'll soon be leaving that base price behind in a cloud of tire smoke. Start off with the Macan Turbo and you're looking at a base MSRP of $72,300, which is already over twenty grand more than the naturally-aspirated version. But even that soon escalates as the options pile on.
Aurum Metallic paint will set you back $3,120. 21-inch wheels, another $3,300. You'll probably want the air suspension, torque vectoring, the Sport Chrono package, adaptive cruise control and lane-change systems, and those each add over a grand to the price. A Burmester surround sound system is the single most expensive option at $4,290. And if you choose them all - and choose all the optional trim packages - you'll soon be looking at a price in excess of $110,000. That's enough to get you into a Cayenne Turbo... assuming you don't tag on all the options to that one, too.

It's time for Corvette to attack Porsche

For most of its existence, Porsche was a smug little sports car company with a fairly limited lineup and small but steady sales. Any time the company strayed from its air-cooled, rear engine formula, the purists would turn their noses. The 944? The 948? "Not a proper Porsche," they'd sniff. And then came the greatest sin of them all: the Cayenne. To the purists, this was treason. Porsche making an SUV? Horrors! Of course, you all know how it turned out. Porsche grew to be a profit-generating juggernaut within the Volkswagen Group. And since one SUV wasn't enough they added another, the Macan. By the end of the decade Porsche will have quadrupled its global sales. You have to wonder what else it has up its sleeve. Couldn't this be a lesson for General Motors? It has a terrific sports car brand in Corvette. In fact, it's arguably the most iconic brand within GM's full-line portfolio. But for its entire existence that brand has been locked up within Chevrolet. Maybe it's time for GM to treat Corvette as a stand-alone company. Maybe it's time for GM to unlock that brand and treat Corvette as a stand-alone company. A Corvette SUV could be a killer first step. Since Porsche only makes two SUVs, maybe Corvette could make three. Small, medium, and large. And just as Porsche has the Panamera, an executive sedan from team Corvette could become an instant "gotta-have" for the yacht-buying jet set. Of course, the Corvette purists will cringe. And the biggest hue and cry will come from Chevrolet's US dealers. That's why the best place to launch the new Corvette brand would be far away from those franchisees: in China. Chinese consumers have no pre-conceived ideas that 'Vettes can only be sold in Chevy stores. And Chinese enthusiasts very much admire Corvette's historic pedigree. You've no doubt read about how Chinese authorities are cracking down on conspicuous consumption. That makes the timing even better. Corvette's selling point has always been that it is an amazing bargain for the performance you get. What a perfect way to undercut Porsche. In fact, pairing the Corvette brand with Cadillac in China could be just the shot in the arm that Cadillac's Chinese dealers need. Despite having very competitive cars, Cadillac lags far behind Audi, Mercedes, and BMW. What Cadillac dealers need is a lot more showroom traffic. And a jaw dropping lineup of Corvette-branded vehicles could bring in throngs of buyers.