2001 Porsche 911 Turbo 996tt 6sp Polar Silver 997tt Oe Wheels on 2040-cars

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1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

How the 2016 Porsche 911 Carrera S falls short of perfection

We know Harry Metcalfe loves a good Porsche 911. After all, he's shown off his personal 1989 Porsche 911 Turbo and 993 GT2 replica in previous videos. However, he can't seem to muster so much passion for the forced induction engine in the 2016 911 Carrera S. The chassis impresses him, but in Metcalfe's latest clip, he explains why he's not a huge fan of the new powerplant. Before any actual driving, Metcalfe takes a thorough walk around the new car where he goes to the unusual trouble of using a magnet to show which parts are steel and which are aluminum. Remember, though, this is a 911. So, this latest refreshed model, just like all previous remodels, isn't all that aesthetically different from the previous version. So, Metcalfe's real focus here is on how it drives. He comes away with mixed impressions. Metcalfe loves the 2016 911's handling, especially the directness from the rear-wheel steering, but he isn't in love with the new engine. At least with the seven-speed manual, he complains of turbo lag below 3,000 rpm. He also misses the direct throttle response from the previous naturally aspirated unit and doesn't think the turbocharged mill's fuel economy is very impressive. Take a ride with Metcalfe to get the full experience and intriguing take about the biggest change in more than a decade for the iconic 911. If you can't get enough Porsche-flavored goodness, click here for our own First Drive report on the quintessential sportscar. Related Video:

Porsche is planning a hybrid version of the 911

Changes at Porsche are coming thick and hot. It's been a few decades since the last major engine technology change – the very dramatic shift from air- to water-cooling. Now we're seeing a turbo shift, in which even pedestrian 911s, Caymans, and Boxsters are being fitted with turbos. Next up is hybrid proliferation throughout the manufacturer's full range. Hybrids aren't new to the Porsche lineup, of course. The Panamera hybrid has appeared in two forms, one in 2012 and one in 2015. Likewise, the Cayenne hybrid was recently upgraded to plug-in spec. The 918 Spyder is also a plug-in hybrid. The 911, Cayman, and Boxster have been left off the hybridization program so far, but that's about to change. The 911 is "next in line" for hybrid tech, says Lutz Meschke, a board member at Porsche AG. That means we'll likely see a hybrid 911 before the fully-electric production Mission E arrives. Every Porsche model will eventually get a gas-electric option, so the Macan crossover and 718 Boxster and Cayman will follow the iconic sports car's lead soon. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The turbocharged base 911 has fractured critical opinion somewhat, although we loved our first drive of the 2017 911 Carrera with its twin-turbo flat-six engine. Do you fear or welcome the coming hybrid epoch? Let us know in the comments. Related Video: